Alert312
Background information
Also known asAlert
OriginChicago, Illinois
GenresChristian hip hop
Years active2009 (2009)–2018, 2023–Present
LabelsHumble Beast, HiFi Native
MembersMC Boogalu (Esteban Shedd)
LoLo (Loren La Luz)
DJ Moral One (Aaron Lopez)
Websitehumblebeast.com/artists/alert312/

The Chicago based trio Alert312 is made up by 3 musical brothers who have channeled their eclectic roots and faith to craft genuine sonic and visual art. Now in their 3rd season of creative endeavors, the music is mature and expresses the mash up of culture that continues to influence their sound. Authentic live performance is their muse. Faith in Christ is core to their creative motivation. A percussive core drives their energy. Live analogue recording blankets their sound. All three members – Esteban Shedd // "EB" (MC), Aaron Lopez // "MRL ONE" (DRUMMER/DJ/PRODUCER) & Loren La Luz // "Lolo" ( PERCUSSIONIST) touch multiple instruments to mash their sonic offerings together – a mofongo of heart, soul and lyrical depth. These are the ingredients of their sound – street funk, progressive Hip Hop yet unashamedly Golden era and ethnic. Experience the live set, grab the sounds, peep their heart. Great craft takes time to mature, the best offerings are now here from the trio.

They have released six studio albums: Alert (2009), Indian Colors (2010), Of Vice & Virtue (2013), The Upside Eternal (2015), Joy King Supreme (2018) and Out of the Tension... Comes Beauty (2020). They have released two extended plays: Red Opus .45 (2011) and Singular Vision (2014).

Background

The Christian hip hop duo of MC Boogalu, whose name is Esteban Paul Shedd (born April 4, 1983),[1][2] and DJ Moral One, whose name is Aaron Daniel Lopez (born February 25, 1983),[3][4] met while they were students at Moody Bible Institute in Chicago, Illinois, where they both graduated in 2006,[5] eventually forming the duo in 2009.[6] The duo started out as Alert, yet changed their name to Alert312 to make their music easily identifiable, with the 312 part of their name taken from the local telephone area code.[7][8] They run a ministry in Chicago called Streetlights to facilitate literacy development while instilling and infusing biblical values alongside.[5] This ministry is part of a greater organization, GRIP Outreach for Youth, where Shedd is a project director,[9] and Lopez is an assistant manager.[10] Shedd is married and has a son, and all three are members of Armitage Baptist Church.[9] Lopez is married to Susana, and both are members of New Life Community Church in Near West Side (Tri-Taylor).[10]

Music history

Their music recording career started with the release of two independently-made studio albums, Alert, on January 11, 2009, and, Indian Colors, on September 1, 2010. The next three releases occurred through Humble Beast Records. Red Opus .45, an extended play, their last release as Alert,[11][12] was released on April 5, 2011. Of Vice & Virtue, a studio album, was released on January 29, 2013.[13][14] Another extended play, Singular Vision, came out on July 1, 2014.[15] Alert 312's latest release, The Upside Eternal, a studio album, was on October 30, 2015, through their own, newly created label HiFi Native Records.[16][17]

Members

  • :EB - vocals - Esteban Paul Shedd (born April 4, 1983)
  • DJ Moral One - drums & producer - Aaron Daniel Lopez (born February 25, 1983)
  • LoLo - live percussion - Loren La Luz (born June 29, 1983)

    Discography

    Studio albums
    • Alert (January 11, 2009, as Alert)
    • Indian Colors (September 1, 2010, as Alert)
    • Of Vice & Virtue (January 29, 2013, Humble Beast)
    • The Upside Eternal (October 30, 2015, HiFi Native)
    • Joy King Supreme (September 7, 2018, Humble Beast)
    EPs
    • Red Opus .45 (April 5, 2011, as Alert)
    • Singular Vision (July 1, 2014, Humble Beast)

    References

    1. ↑ Broadcast Music, Inc. "Songwriter/Composer: SHEDD ESTEBAN PAUL". Broadcast Music, Inc. Retrieved March 6, 2016.
    2. ↑ Alert312 (@ALERT312) (April 4, 2013). "James Brown paid a birthday visit and did a Boogaloo for Boogalu's 30th! BAM!". Twitter. Retrieved March 6, 2016.{{cite web}}: CS1 maint: numeric names: authors list (link)
    3. ↑ Broadcast Music, Inc. "Songwriter/Composer: LOPEZ AARON DANIEL". Broadcast Music, Inc. Retrieved March 6, 2016.
    4. ↑ Alert312 (@ALERT312) (February 25, 2012). "happy birthday moral one. you're the bestest drummer/ dj ever". Twitter. Retrieved March 6, 2016.{{cite web}}: CS1 maint: numeric names: authors list (link)
    5. 1 2 Staff (January 11, 2016). "Moody Grads Bring the Bible to the Streets". Moody Bible Institute. Retrieved March 6, 2016.
    6. ↑ DiBiase, John. "Alert312 discography". Jesus Freak Hideout. Retrieved March 6, 2016.
    7. ↑ Houston, Rob (May 1, 2013). "The Jump: The dynamic Alert312 Is Ready to Make Their Mark on the World". HM Magazine: 8–11. Retrieved March 6, 2016.
    8. ↑ Cummings, Tony (March 5, 2016). "Alert 312: The duo from Chicago with a groundbreaking hip-hop concept album". Cross Rhythms. Retrieved March 6, 2016.
    9. 1 2 Staff. "Esteban Shedd". GRIP Outreach for Youth. Retrieved March 6, 2016.
    10. 1 2 Staff. "Aaron Lopez". GRIP Outreach for Youth. Retrieved March 6, 2016.
    11. ↑ Fryberger, Scott (April 10, 2011). "Alert, "Red Opus .45 EP" Review". Jesus Freak Hideout. Retrieved March 6, 2016.
    12. ↑ Niemyjski, Josh (August 10, 2011). "Alert "Red Opus .45 EP" album review". Sphere of Hip Hop. Retrieved March 6, 2016.
    13. ↑ Rake, Jamie Lee (6 May 2013). "Alert312 - Of Vice & Virtue". HM Magazine. Retrieved March 6, 2016.
    14. ↑ McKay, Aubrey (February 7, 2013). "Album Review: Alert312 – Of Vice and Virtue". Wade-O Radio. Retrieved March 6, 2016.
    15. ↑ Cummings, Tony (April 22, 2015). "Review: Singular Vision – Alert312". Cross Rhythms. Retrieved March 6, 2016.
    16. ↑ Cummings, Tony (March 4, 2016). "Review: The Upside Eternal – Alert312". Cross Rhythms. Retrieved March 6, 2016.
    17. ↑ McKay, Aubrey (November 17, 2016). "Album Review: Alert312 – 'The Upside Eternal'". Wade-O Radio. Archived from the original on January 21, 2016. Retrieved March 6, 2016.
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