Advanced Sports International (ASI) is an American bicycle company whose flagship brand is Fuji Bikes. It also owns smaller brands including triathlon-focused Kestrel USA, component maker Oval Concepts, Breezer bikes, Tuesday Cycles and BMX maker SE Bikes. ASI is headquartered in Philadelphia and was led by Patrick Cunnane until filing for bankruptcy.[1][2][3]

History

The company was established in 1998.[4] The company has generally followed a strategy of buying struggling brands and returning them to profitability.[5] ASI purchased Fuji Bikes in 1998 after Fuji's sales had declined due to missing the mountain biking boom.[6] It soon repositioned the brand from a mass-market brand sold mainly in sporting goods stores to a higher-end brand sold by more independent bicycle dealers.

In 2007, the company's total revenue was $50 million, with about 5% market share among bikes sold by independent dealers.[1] By 2015, that had grown to $105 million.[2]

It is associated with the Taiwanese bicycle manufacturer Ideal Bike Corp.[7]

ASI bought Breezer Bikes in 2008,[8][9] the bicycle component manufacturer Oval Concepts in 2009,[10][11] and Phat Cycles in 2015.[12] Other brands it has purchased include Fuji Bikes, SE, Kestrel, and Tuesday Cycles.[13]

In August 2016, ASI purchased the bicycle retailer Performance Bicycle (owner of the e-commerce site and retailer Nashbar) for an undisclosed amount.[14][15][16] As part of the deal, a new parent company called Advanced Sports Enterprises was created to "oversee brand development, wholesale and retail operations, while ASI’s wholesale and Performance Bicycle’s retail operations would be separately managed."[17][18]

The parent company ASE filed for Chapter 11 bankruptcy two years later, [19] listing debts of more than $100 million.[20]

Most of ASE's assets, including some Performance Bicycle stores, were tentatively purchased at a bankruptcy auction in January 2019 by the Amsterdam-based company Head Sport for $21.5 million.[21] Another asset, the Roubaix bike trademark, was purchased by Specialized Bikes for $700,000.[22] However, the deal fell through, and in February 2019, ASI was purchased for $16.1 million and split among three entities---Amain.com Inc, K&B Investment Corporation, and BikeCo, a partnership of Tiger Capital Group and Advanced Holdings.[23] Amain received the Performance and Nashbar businesses and trademarks, K&B Investment Corporation received ASE's property and buildings, and BikeCo received ASI and its wholesale businesses and bike trademarks.[24]

In August 2019, ASE, renamed AE Bike Liquidation, Inc., sent letters against 30 suppliers seeking to recover "so-called "preferential payments" that suppliers received from Performance and the other brands in the weeks before than bankruptcy filing."[25] The payments, if recovered, would go towards the company's bankruptcy obligations. Seven suppliers settled. In November 2020, lawsuits were filed against the other 27 for a total of $2.6 million.[26]

References

  1. 1 2 Van Allen, Peter (March 3, 2008). "Pedaling high-end Fuji bikes". Philadelphia Business Journal. Retrieved August 25, 2016.
  2. 1 2 Takiff, Jonathan (June 1, 2015). "Wheeler Dealers". The Philadelphia Inquirer. Retrieved August 25, 2016.
  3. ↑ "Yuba Bicycles names Pat Cunnane as president and COO". Bicycle Retailer. December 16, 2020. Retrieved December 11, 2021.
  4. ↑ George, John (September 10, 2016). "Northeast Philadelphia Bike Supplier Shifts into High Gear with $7M Stock Sale". NBC Philadelphia. Retrieved December 11, 2021.
  5. ↑ "Xtri Interview: Steve Harad of Kestrel Bikes". Xtri. Archived from the original on September 20, 2016. Retrieved August 25, 2016.
  6. ↑ "Fuji Transonic 1.3 review". Cycling Tips. June 2016. Retrieved August 25, 2016.
  7. ↑ "Shakeout at North American Bicycle Retail Market". Bike Europe. August 18, 2016. Retrieved August 25, 2016.
  8. ↑ Boulanger, Gary (November 17, 2009). "Quick spin: Mountain bike pioneer Joe Breeze". BikeRadar. Retrieved August 25, 2016.
  9. ↑ "Interview: Pat Cunnane and Joe Breeze". BikeBiz. November 20, 2008. Archived from the original on September 20, 2016. Retrieved August 25, 2016.
  10. ↑ James Huang (January 9, 2010). "Advanced Sports, Inc. purchases Oval Concepts". Cycling News. Retrieved August 25, 2016.
  11. ↑ Huang, James (January 9, 2010). "Advanced Sports, Inc. purchases Oval Concepts". Cycling News. Retrieved August 25, 2016.
  12. ↑ "ASI buys Phat Cycles and Sterling bike brands". Bicycle Retailer. Retrieved August 25, 2016.
  13. ↑ "Home".
  14. ↑ Lindsey, Joe (August 17, 2016). "Fuji Bikes' Parent Company Now Owns Performance". Bicycling. Retrieved August 25, 2016.
  15. ↑ "ASI launching Fuji online sales through brick-and-mortar dealers". Bicycle Retailer. Retrieved August 25, 2016.
  16. ↑ Ranii, David (August 17, 2016). "Chapel Hill's Performance Bicycle has a new owner". The News & Observer. Retrieved August 25, 2016.
  17. ↑ "Bike Maker's Acquisition of Performance Bicycle Hints at Future DTC Strategy | SGB Media Online". August 17, 2016.
  18. ↑ "Performance Bicycle, ASI Parent Company ASE Files for Chapter 11 | SGB Media Online". November 16, 2018.
  19. ↑ "Performance Bicycle owner ASE files for bankruptcy". VeloNews. November 16, 2018. Retrieved December 15, 2018.
  20. ↑ "Head Sport agrees to buy most ASE assets for $22M".
  21. ↑ "Head Sport agrees to buy most ASE assets for $22M".
  22. ↑ "Head Sport agrees to buy most ASE assets for $22M".
  23. ↑ "Tiger Group wins bid to buy ASE assets". Bicycle Retailer and Industry News. Retrieved February 4, 2019.
  24. ↑ "Tiger Group wins bid to buy ASE assets".
  25. ↑ "ASI trustee tries to claw back millions in preferential payments".
  26. ↑ "ASI trustee tries to claw back millions in preferential payments".
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