Adobe MAX
Adobe MAX 2007, McCormick Place
GenreCreativity conference
FrequencyAnnually
CountryUnited States
Inaugurated2003
Organised byAdobe Inc.
People12,000 (2017)
Websitemax.adobe.com

Adobe MAX is an annual creativity conference held by Adobe Inc. The event helps Adobe to present the new developments of its suite of applications and to build a community of creative professionals.[1]

History

The first MAX conference was held by Macromedia in November 2003 in Salt Lake City, Utah. It combined the elements of its previous DevCon conference for web designers and developers and UCON conference, which targeted software users. The MAX aimed to help developers and designers to learn about new products, showcased technological advances, and included a talent show and an award. Tech support labs, workshops, cyber cafes, and special events took place at the MAX.[2]

After Adobe's acquisition of Macromedia in 2005, the conference was rebranded as Adobe MAX and shifted focus from developers and coders to creatives. Adobe integrated sessions for Photoshop, InDesign, and other products.[3] In 2013, the conference was finally rebadged as the creativity conference and moved away from being a developer event.[4]

Over the years, Adobe MAX took place in New Orleans, Salt Lake City, San Diego, Las Vegas, Chicago, and Anaheim. In the 2010s, it was mostly held in Los Angeles. By 2017, the number of in-person attendees reached 12,000.[5] Due to the coronavirus pandemic, in 2020 and 2021, Adobe MAX was an online-only event with free access to all content. In 2021, the virtual conference gathered 2.2 mil website visits, 21 mil video views, and 50 mil social interactions. In 2022, the event took place both online and physically in LA.[6][7]

Events

Adobe MAX aims to teach creative professionals about Adobe products, and demonstrates the latest updates of its suite of applications, and the vision for future development. Traditionally, the major announcements are kept for the MAX.[5] During the keynote presentations, Adobe announces new products and features to be released on the day of the event or near future. At the Sneaks events, Adobe engineers show some of the features they work on for different Adobe products. Hundreds of sessions teach attendees basics or new tips and tricks of using Adobe suite in different creative industries. MAX Bash is a massive party containing a number of other entertainment events and a concert.[1]

Adobe MAX covers the topics of graphic design, illustration, videography, photography, UI/UX, 3D art, augmented reality, social media, creativity and design, collaboration and productivity, and education.[8] The 2021 Adobe Max offered 400 sessions, labs, workshops, and networking events, as well as community challenges.[9][10]

Locations

  • 2022–2023: Los Angeles, CA
  • 2021: Online
  • 2020: Online
  • 2018–2019: Los Angeles, CA
  • 2017: Las Vegas, NV
  • 2016: San Diego, CA
  • 2009–2015: Los Angeles, CA
  • 2008: San Francisco, CA
  • 2007: Chicago, IL
  • 2006: Las Vegas, NV
  • 2005: Anaheim, CA (Macromedia/Adobe MAX)
  • 2004: New Orleans, LA (Macromedia MAX)
  • 2003: Salt Lake City, UT (Macromedia MAX)

See also

References

  1. 1 2 Kara Headley (25 November 2019). Alexandra Hidalgo; Megan Elias (eds.). "Three days of creative chaos: the adobe max conference". Agnes Films. Retrieved 5 October 2022.
  2. ↑ Dennis Sellers (21 September 2003). "Macromedia announces MAX Conference, MAX Awards". Macworld. Retrieved 5 October 2022.
  3. ↑ Gary Coyne (9 October 2015). "Reflections on Adobe MAX 2015". Imagine Resource. Retrieved 5 October 2022.
  4. ↑ Clive Howard (9 November 2015). "The Secret Cloud Success Story". Enterprise Times. Retrieved 5 October 2022.
  5. 1 2 Gannon Burgett (17 October 2018). "Adobe MAX 2018: What it is, why it matters, and what to expect". Digital Trends. Retrieved 5 October 2022.
  6. ↑ Jaron Schneider (18 April 2022). "Adobe MAX is Returning to In-Person This Year". PetaPixel. Retrieved 5 October 2022.
  7. ↑ Jacqueline Tobin (19 April 2022). "Adobe Max 2022 Conference: In-Person and Online". Rangefinder. Retrieved 5 October 2022.
  8. ↑ Ant Pruitt (30 August 2018). "I'm preparing for Adobe Max and so should you". TechRepublic. Retrieved 5 October 2022.
  9. ↑ Jonny Evans (16 August 2021). "Adobe Max 2021: An essential show for world's creative pros". Apple Must. Retrieved 5 October 2022.
  10. ↑ "Adobe MAX Creativity Conference Wows Attendees". Event Marketer. 2014. Retrieved 5 October 2022.
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