ADAC Motorwelt
Editor-in-chiefMartin Kunz
CategoriesAutomobile magazine
Travel magazine
FrequencyQuarterly
PublisherBCN
Founded1925 (1925)
CompanyADAC
CountryGermany
Based inMunich
LanguageGerman
ISSN0007-2842

ADAC Motorwelt (German: ADAC Motoring) is a German automobile and travel magazine published in Munich, Germany. It is a member-magazine of ADAC (Allgemeiner Deutscher Automobil-Club e.V.) and due to 21,4 millions ADAC-members it was over decades one of the magazines in Germany with the highest circulation.[1][2][3]

History and profile

ADAC Motorwelt was established in 1925 as a monthly magazine of ADAC.[4] The magazine and ADAC Sport are the successors of another car magazine, Der Motorfahrer, which was published for 22 years until 1925.[4] ADAC Motorwelt is the official media outlet of ADAC.[5][6] Its publisher is ADAC Verlag.[6][7] The magazine was published monthly. Like ADAC, ADAC Motorwelt has its headquarters in Munich.[8]

It covers articles mainly on cars and travel-related topics.[8] The magazine features also news about road tests, motor sports and new model previews.[8] It publishes several lists and provides awards, including "Germany’s favourite car", based on reader votes.[9] In January 2014 Michael Ramstetter, editor of the magazine, resigned from the post due to alleged vote manipulation in relation to the award of "Germany’s favourite car" for 2013.[9][10]

Since 2020, the ADAC has had a magazine produced and marketed as a commission from the media group Burda.[11] From 2020 on ADAC Motorwelt is published quarterly. Officaly ADAC is still publisher, and former editor-in-chief Martin Kunz continues to oversee the content. At the same time, ADAC enhances and expands its digital communication channels, and its postal delivery to members' households was stopped.[11]

ADAC Motorwelt is available at the ADAC local offices, travel agencies and driver safety locations as well as the Edeka and Netto supermarkets. All members need to do to get a copy of the magazine is show their membership card.[12]

Circulation

In 1992 ADAC Motorwelt had a circulation of 10.9 million copies.[13] It was the top special interest magazine worldwide in 2001 with a circulation of 13,162,000 copies.[14] The magazine had an average circulation of 13,777,000 copies in 2003, making it the largest magazine in Germany.[7] It was again the largest magazine in the country with a circulation of 13,616,000 copies in 2005.[15] During the fourth quarter of 2006 its circulation was 13,849,000 copies.[7] Its total circulation was 13,700,000 copies in 2006, making it the largest magazine in Germany.[16]

The circulation of ADAC Motorwelt was 13,808,111 copies in 2010, making it the largest European automobile magazine.[17]

See also

References

  1. ↑ Karl Koch (2014). "The West German Media". In Karl Koch (ed.). West Germany Today (RLE: German Politics). London; New York: Routledge. p. 117. ISBN 978-1-317-53649-9.
  2. ↑ Sabine von Dirke (2013). "Alternative culture". In John Sandford (ed.). Encyclopedia of Contemporary German Culture. London; New York: Routledge. p. 70. ISBN 978-1-136-81610-9.
  3. ↑ "ADAC". adac.de (in German). 16 January 2023. Retrieved 13 September 2023.
  4. 1 2 "Geschichte.1924-1933". ADAC (in German). Retrieved 28 March 2015.
  5. ↑ "ADAC auto club tests car safety in Germany". Automotive News. 2 May 2014. Retrieved 28 March 2015.
  6. 1 2 Tristam Carrington-Windo; Katrin Kohl (2013). Dictionary of Contemporary Germany. Abingdon; New York: Routledge. p. 5. ISBN 978-1-136-59537-0.
  7. 1 2 3 "European Publishing Monitor" (PDF). Turku School of Economics (Media Group). March 2007. Archived from the original (Report) on 10 October 2017. Retrieved 27 March 2015.
  8. 1 2 3 "ADAC Motorwelt". Publicitas. Archived from the original on 2 April 2015. Retrieved 28 March 2015.
  9. 1 2 Chris Bryant (20 January 2014). "German car club ADAC hit by vote scandal over 'auto Oscars'". Financial Times. Frankfurt. Retrieved 28 March 2015.
  10. ↑ "ADAC official 'resigns' over favorite car survey". Deutsche Welle. 19 January 2014. Retrieved 28 March 2015.
  11. 1 2 "ADAC gibt "Motorwelt" an Burda ab - nur viermal im Jahr". Zeit Online (in German). Munich. DPA. 11 July 2019. Retrieved 14 September 2023.
  12. ↑ "Die Motorwelt 2020: Das neue Clubmagazin". ADAC (in German). Retrieved 17 April 2020.
  13. ↑ Georg Hellack (1992). "Press, Radio and Television in the Federal Republic of Germany" (Report). Inter Nationes. Bonn. Retrieved 27 April 2015.
  14. ↑ "Top 50 Special Interest magazines worldwide (by circulation)" (PDF). Magazine Organization. Archived from the original (PDF) on 2 April 2015. Retrieved 28 March 2015.
  15. ↑ "World Media in 2005: Germany". Campaign. 11 March 2005. Retrieved 15 December 2014.
  16. ↑ "World Media in 2006: Germany". Campaign. 31 March 2006. Retrieved 31 March 2014.
  17. ↑ "World Magazine Trends 2010/2011" (PDF). FIPP. Archived from the original (PDF) on 2 April 2015. Retrieved 31 March 2015.
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