3robi
Birth nameAnass Haouam
Born (1995-01-24) 24 January 1995
Amsterdam, Netherlands
GenresHip hop
Occupation(s)Rapper
Instrument(s)Vocals
Years active2013–present
Labels
  • Spow Business
  • Wild West

Anass Haouam (born 24 January 1995), known professionally as 3robi, is a Dutch rapper of Moroccan origin. Born in Amsterdam, he started his musical career in 2013. His debut studio album, Jonge jongen naar de top, was released in 2017 and reached at number-one on the Dutch Album Top 100. In 2019, 3robi founded his own record label Spow Business and released his second album in the next year.

Early life

Bos en Lommer in Amsterdam-West, where 3robi grew up.

Anass Haouam is born and raised in the suburbs of Amsterdam-West in Bos en Lommer, a neighborhood of Moroccan immigrants. His parents are originally from Casablanca, Morocco. From the age of twelve to nineteen, he resided in IJburg in Amsterdam-Oost. He has three brothers: Yassine, Sami and Aim.[1] Yassine is a record producer and has produced multiple songs for him under the name YassineBeats. Sami is a football player, while Aim is a rapper and constantly collaborates with him. Anass is given the nickname 3robi in his teenage years by his friends, being the only Moroccan from Casablanca in his neighborhood. It designates the inhabitants of the countryside which surrounds his town of origin.[2] In his youth he is interested in rap and football, and is inspired by Dutch rappers Sjaak and Naffer.[3][4]

Career

2013–2018: Beginnings and Jonge jongen naar de top

Starting his career in 2013, 3robi achieved his first success in 2017 with the single "Sinds een puber" featuring LouiVos and Kingsize, which reached at number 97 in the Dutch Single Top 100.[5] Since then 3robi collaborated with artists such as Mula B, Dopebwoy and Yung Felix.[5] In 2017, he is featured on the single "Cartier" by Dopebwoy along with Chivv, which peaked at number five in the Dutch chart and has become his highest-charting single in the country so far.[5]

In December 2017, he released his debut album titled Jonge jongen naar de top, which reached at number-one on the Dutch Album Top 100.[6]

2019–present: Jonge jongen naar de top 2

In 2019, after leaving the Wild West record label, 3robi established his own Spow Business label.[7] The first artist that was signed was his brother Aim.[1] While talking about leaving Wild West, 3robi said: "I thought if I put in more effort, I can fix it all myself. I have a vision and everything I've achieved so far, I've done myself. Also with help, but I did it myself. There is no help in the Netherlands to make us bigger artists. There is not really a label that grabs you and immediately wants to make you a star. It is always more for themselves. [...] I have been an artist for many years now and i have been to so many places. I can do it myself man."[1]

In 2020, his second album, Jonge jongen naar de top 2, was released.[8] In 2022, 3robi released the collaborative album Flex Mood with record producer SRNO.[9]

Discography

Studio albums

List of studio albums, with selected details and chart positions
Title Album details Peak chart positions
NLD
[5]		 BEL
(Fl)
[10]
Jonge jongen naar de top 138
Jonge jongen naar de top 2
  • Released: 18 December 2020
  • Label: Spow Business
  • Formats: CD, digital download
 1948

Collaborative albums

List of studio albums, with selected details and chart positions
Title Album details Peak chart positions
NLD
[5]		 BEL
(Fl)
[10]
Flex Mood
(with SRNO)
  • Released: 4 March 2022
  • Label: Spow Business
  • Formats: CD, digital download
 2191

Awards and nominations

Year Awards Category Nominated work Result
2017 FunX Music Awards[11][12][13][14] Best Collaboration "Domme Boys" (with Mula B and Louis) Nominated
2018 "Cartier" (with Dopebwoy and Chivv)
2021 "Validé" (with Bryan Mg and SRNO)
2022 Best Song "Montana" (with SRNO, Henkie T and Bryan Mg)
Best Album Flex Mood (with SRNO)

References

  1. 1 2 3 "3robi in Real Talk over vertrek bij Wilde Westen, eigen label en het verhaal achter zijn zonnebril". FunX. 20 April 2020. Retrieved 14 March 2022.
  2. ↑ "Het ABC voor Marokkaanse slang in rap". Vice. 30 March 2016. Retrieved 14 March 2022.
  3. ↑ "3robi geeft een zeldzaam interview – Of hij Sjaak stem nadoet, Of Cartier track te comercieel is en meer". AXED. Retrieved 1 September 2021.
  4. ↑ "3robi doet zijn verhaal bij Andy van der Meijde in de auto". PUNA.nl. 2 February 2021. Retrieved 1 September 2021.
  5. 1 2 3 4 5 "dutchcharts.nl - Discografie 3robi". Hung Medien. Retrieved 10 April 2021.
  6. ↑ "Dat 3robi echt de 'Jonge Jongen Naar De Top' is, valt niet meer te ontkennen". FunX. 18 December 2017. Retrieved 10 April 2021.
  7. ↑ "Knaller tekent bij label van 3robi". PUNA.nl. 31 December 2020. Retrieved 1 September 2021.
  8. ↑ "3robi gaat internationaal op nieuwe album 'Jonge Jongen Naar De Top 2'". FunX. 18 December 2020. Retrieved 10 April 2021.
  9. ↑ "3robi & SRNO presenteren gezamenlijk album 'Flex Mood' met o.a. Henkie T, Bryan Mg & Ashafar". Puna. 4 March 2022. Retrieved 5 March 2022.
  10. 1 2 "ultratop.be - Discografie 3robi". Hung Medien. Retrieved 10 April 2021.
  11. ↑ "Dit zijn alle genomineerden voor de FunX Music Awards 2017". FunX. 3 May 2017. Retrieved 22 February 2022.
  12. ↑ "Dit zijn de genomineerden voor de FunX Music Awards 2018". FunX. 16 April 2018. Retrieved 22 February 2022.
  13. ↑ "FunX Music Awards 2021". FunX. Retrieved 5 December 2021.
  14. ↑ "Dit is waarom deze 5 albums volgens jullie een FunX Music Award verdienen". FunX. 24 May 2021. Retrieved 6 June 2022.
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