A 3D billboard is a modern way of advertising that utilizes 'Naked eye' 3D image technology to create an optical illusion for the viewer. The subject on the billboard projects out and the viewer feels that the subject is coming out of the screen. This can seize the attention of pedestrians as it can also make them engage and interact with the subject on the billboard.

Companies have already initiated the use of 3D billboards to bring out their brands from conventional flat screens to the visual real world. Since this mode of advertising is interactive, it also encourages the viewers to google and search more for the company's brand.[1][2][3][4][5][6][7]

References

  1. ↑ Ambwani, Chitra Narayanan & Meenakshi Verma (July 24, 2022). "Watch: How brands like Tanishq and Hyundai are shifting to 3D billboards and outdoor advertising". www.thehindubusinessline.com.
  2. ↑ "Exhibiting the unimaginable: where will 3D billboards take us next?". The Drum.
  3. ↑ "Celebratory 3D Illusion Billboards". TrendHunter.com.
  4. ↑ Release, Press. "Dyson brings haircare products to life in first ever 3D billboard". www.zawya.com.
  5. ↑ "3D billboards are the best way to grab real-world attention - Predict what really matters". www.expoze.io.
  6. ↑ "3D Billboard: What is it? Benefits & Usage of 3D Billboards". December 12, 2022.
  7. ↑ Chatterjee, Shivangi (September 8, 2022). "What are 3D digital billboards for advertising? [5 Examples]". Pickcel Digital Signage.
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