100% Love
Theatrical release poster
Directed bySukumar
Written by
  • M. J. Saikumar
  • T. Ramesh
Screenplay byJakka Hari Prasad
Story bySukumar
Produced byBunny Vasu
Starring
CinematographyVenkat Prasad
Edited byKarthika Srinivas
Music byDevi Sri Prasad
Distributed byGeetha Arts
Release date
  • 6 May 2011 (2011-05-06)
Running time
140 minutes
CountryIndia
LanguageTelugu

100% Love is a 2011 Indian Telugu-language romantic comedy film directed by Sukumar and produced by Bunny Vasu under the banner Geetha Arts. The film stars Naga Chaitanya and Tamannaah Bhatia with music composed by Devi Sri Prasad. It revolves around Balu and Mahalakshmi, cousins who share a love–hate relationship.

100% Love which released on 6 May 2011 received positive response from both critics and audience. The film was a commercial success and became one of the Highest grossing Telugu films of that year.[1] The film won two Nandi Awards.

The film was dubbed and released in Malayalam with the same title, on 22 July 2011.[2] It was remade in Bengali as Prem Ki Bujhini (2016),[3] and in Tamil as 100% Kadhal (2019).

Plot

The story starts at a bar where Balu is in a wedding outfit and just enters as he orders his drink, two people tell him to go and get married, while they are talking about debts Balu does fast calculations and impresses them. They ask him to tell his story and he does.

Balu is always top-ranked in his college. Mahalakshmi, his cousin comes to Balu's house to continue her studies. She is in awe of her Mr. Perfect 'Bava' as she expresses this after seeing him. Upon seeing Mahalakshmi Balu asks for her name to which she responds as Veera Venkata Satya Sai Naga Durga Sesha Avathara Seetha Mahalakshmi, Balu says her name is too long and he can't waste that much memory just to remember her name so she says that he will just call her Mahalakshmi. Mahalakshmi takes her first exam and walks out crying as she doesn't understand English, Balu helps her, and she gets the first rank and Balu gets second. Balu is hurt by this as he usually gets first rank, and he plans to sabotage her studies, Mahalakshmi does the same. But to their surprise Ajith (Anand Krishna Nandu) stands first this time. Meanwhile, Mahalakshmi's father brings her a marriage proposal, but she doesn't want to marry him. Balu and Mahalakshmi compromise by agreeing to help each other. Balu helps her in getting the proposal canceled and Mahalakshmi distracts Ajith from studies for the sake of Balu, but Balu gets attracted to her. The couple start studying together and Mahalakshmi distracts Ajith. Balu gets first rank and is awarded a building from his principal, at the housewarming party, Mahalakshmi says Ajith is great as he studied well even though Mahalakshmi distracted him. Balu is hurt by this statement because he doesn't want Mahalakshmi to think anyone is better than him, his ego is also hurt and the couple chooses to separate.

After three years, they meet again in the hospital because their grandmother suddenly falls ill. While trying to find out how Balu is doing, Mahalakshmi realizes he hasn't changed at all. Both argue a lot until their parents try to get them married. Surprisingly, Balu mentions that he has a girlfriend named Swapna that he hopes to marry. While introducing her to his family, Mahalakshmi notices that Swapna is much more beautiful and successful than she is. To get back at Balu, she agrees to marry Ajith, Balu's former rival in college. Ajith turns out to be the head of a company that makes more than Balu's company. Balu, angry that Ajith is greater than he is, puts his company in risk in hopes that he can surpass Ajith's company. Unfortunately, his partner cheats him, and Balu is on the verge of losing his company. Mahalakshmi, now his project manager, toils to rescue him. They make an excellent team and Balu's company is saved.

In an after party, Balu credits Mahalakshmi for his success. She again unknowingly hurts Balu's ego. This time, Balu confesses that he felt the need to be great in Mahalakshmi's eyes because he loved her. When she tells him she shares her feelings, Balu refuses to believe her. After the interference of their grandfather, they are united in the end.

Cast

Cameo appearance

Production

Before the completion of Arya 2, Sukumar had discussed making the film with Geetha Arts with Varun Sandesh and Tamannaah Bhatia, but the film failed to materialize.[4] February 2010, the project was announced with a statement reporting the collaboration of Geetha Arts, Sukumar and Naga Chaitanya for the film mentioned.[5] The subsequent month saw Tamannaah announce that she had signed on to portray the lead female role in the project.[6][7] The film was launched at Annapoorna Studios, Hyderabad on 8 June 2010 with several leading Telugu film personalities being involved with the event. Noted producer D. Ramanaidu rendered the launch, another producer Nagababu switched on the camera and Naga Chaitanya's father actor Nagarjuna clapped the first shot. The formal first shot direction was done by S. S. Rajamouli and Akkineni Nageswara Rao handed over the script to the director.[8]

The film continued its shoot untitled officially until 20 March 2011 when the title 100% Love was formally announced. During the production of the film, several titles were reported in the media for the project including Balu Weds Mahalakshmi,[9] I Love You,[10] I Love You Mahalakshmi,[11] I Hate Mahalakshmi and I am Number One. Despite having an original planned release of December 2010, strikes if the industry pushed the release date to April 2011.[12]

Music

The music and background score was composed by Sukumar's regular associate Devi Sri Prasad. The album consisted of 8 songs which included 2 bit songs in the first release and 2 another bit songs in the next release. Chandrabose, Ramajogayya Sastry and Sri Mani penned the Lyrics. The album was released on 2 April 2011 at Rock Gardens in Hyderabad in a star-studded promotional event on Aditya Music label, with the audio being launched by Nagarjuna, Allu Arjun and Ram Pothineni.[13] Upon release, 100% Love received positive response from critics as well as audience thus making it one of the best selling soundtracks of the year 2011.[14]

Reception

The film is said to be the only film of Naga Chaitanya after Ye Maaya Chesave and for Sukumar after Arya, completing 50 days in 65 centres in Andhra.[15] The film completed its 100th day theatrical run on 13 August 2011.[16]

Accolades

Nandi Awards
CineMAA Awards
TSR - TV9 National Film Awards
  • Won - Best Heroine - Tamannaah Bhatia
Hyderabad Times Film Awards
  • Won - Best Actress - Tamannaah Bhatia
59th Filmfare Awards South
1st South Indian International Movie Awards

References

  1. ↑ "9 Years for 100% Love: 4 reasons why we never get tired of watching this Naga Chaitanya and Tamannaah starrer". The Times of India. 6 May 2020. Archived from the original on 2 July 2020. Retrieved 12 August 2020.
  2. ↑ "100% Love Malayalam Movie Showtimes". nowrunning.com. Archived from the original on 25 June 2018. Retrieved 6 April 2014.
  3. ↑ "- YouTube". YouTube. Archived from the original on 21 January 2022. Retrieved 17 July 2016.
  4. ↑ "Varun Sandesh Out, Naga Chaitanya In". Cinegoer. 20 March 2010. Archived from the original on 23 March 2010.
  5. ↑ Naga Chaitanya teams with Sukumar!. Sify.com (22 February 2010). Retrieved on 2015-08-03.
  6. ↑ Tamannaah is Kollywood’s busy bee!. Sify.com (17 March 2010). Retrieved on 2015-08-03.
  7. ↑ Tamannah to star opposite Chaitanya. Sify.com (17 March 2010). Retrieved on 2015-08-03.
  8. ↑ Naga Chaitanya-Tamannaah movie launched. Sify.com (8 June 2010). Retrieved on 2015-08-03.
  9. ↑ "Naga Chaitanya Tamannah new Film 'Balu weds Mahxaalakshmi". Supergood Movies. 18 March 201. Archived from the original on 20 March 2011.
  10. ↑ Naga Chaitanya says "I Love You..." to Tamannah! Archived 14 March 2012 at the Wayback Machine. Entertainment.in.msn.com (6 May 2015). Retrieved on 2015-08-03.
  11. ↑ "Naga Chaitanya sukumar Movie I Love You Mahalakshmi – Naga Chaitanya Sukumar New Movie". Supergood Movies. 14 February 2011. Archived from the original on 19 March 2011.
  12. ↑ Naga Chaitanya movie in March – Telugu Movie News. IndiaGlitz (29 December 2010). Retrieved on 2015-08-03.
  13. ↑ "Celebrity galore at 100% Love audio launch". Oneindia Entertainment. 3 April 2011. Archived from the original on 2 February 2014. Retrieved 26 January 2014.
  14. ↑ "100% Love in post production works". way2movies.com. 23 April 2011. Archived from the original on 25 February 2014. Retrieved 26 January 2014.
  15. ↑ "'100% Love' completes 50 days". IndiaGlitz. Archived from the original on 1 July 2011. Retrieved 23 June 2011.
  16. ↑ "100% Love completes 100 days". ragalahari.com. Archived from the original on 19 September 2011. Retrieved 11 August 2011.
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