(RED)Wire
Type of site
Online music and magazine service created on World AIDS Day
Created byBono and Bobby Shriver
URLwww.red.org
LaunchedDecember 1, 2006 (2006-12-01)

(RED)Wire is an online magazine and music service created by Bono (of the Irish rock band U2) and Bobby Shriver.[1] It is a part of the broader Product RED organization, which serves to work with corporations who are contracted to give a percentage of their profits for particular products to the Global Fund to fight HIV/AIDS in Africa. (RED)Wire was created on World AIDS Day on December 1, 2006. Each issue contains an exclusive song from a major artist and a "spotlight" song from an up-and-coming artist, as well as other non-music media, such as video clips, poems, and so on.[2]

A full subscription costs the user $5 per month, half of which goes to the Global Fund and the other half going to the artists and producers involved, thus creating a sustainable business. Users can sign up to receive two free issues of the magazine.[3] The magazine is currently only available for users in the United States and the United Kingdom.Currently (RED)Wire does not offer previous issues for purchase, but negotiations with the labels to be able to offer them are ongoing.

Issues of the magazine are retrieved and displayed by a custom Adobe Air application.

issue Exclusive track Spotlight track
1 "Brooklyn (Go Hard)" by Jay-Z with Santogold "Acid Tongue" (live) by Jenny Lewis
2 "I Believe in Father Christmas" by U2 "Joseph, Better You Than Me" by The Killers featuring Elton John and Neil Tennant
3 "Watching the Detectives" / "Walking on the Moon" by Elvis Costello and The Police "Temporary People" by Joseph Arthur and the Lonely Astronauts

List of contributing artists

References

  1. ↑ |date= |accessdate=2015-jan-16
  2. ↑ "(RED)". Redwire.com. Archived from the original on 2008-12-06. Retrieved 2014-08-10.
  3. ↑ "(RED)". Redwire.com. Archived from the original on 2009-07-16. Retrieved 2014-08-10.


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