A rain-slicked street reflects the neon signs in Godiva's shop windows. Founded in Brussels after World War II, the luxurious chocolate brand was named after the legendary Lady Godiva who is said to have ridden her horse through a busy marketplace unclothed in order to convince her husband to lower taxes.

(Text adapted from and photograph shot on assignment for, but not published in, "Chocolate: Food of the Gods," November 1984, National Geographic magazine)