unashamed

un- +‎ ashamed

• IPA^(key): /ˌʌnəˈʃeɪmd/

unashamed (not comparable)

1. feeling or showing no shame, embarrassment or remorse
   • 1862, Alfred, Lord Tennyson, “Vivien”, in The Poetical Works of Alfred Tennyson, page 266:

     And smiling as a Master smiles at one / That is not of his school, nor any school / But that where blind and naked Ignorance / Delivers brawling judgments, unashamed, / On all things all day long ; he answer’d her.

   • 1912, Arthur Conan Doyle, The Lost World […], London, New York, N.Y.: Hodder and Stoughton, →OCLC:

     "How else shall we go back unashamed to our women?"

   • 1990 September 1, Norma Romano-Benner, “Shaping the ’90s”, in Americas‎:

     There is a similarity between the dynamics of the streets of New York and the dynamics of a Latin American plaza. Menendez suggests that they both capture a fascination with fashion, the appreciation for that which is done merely for effect, its unashamed desire to squander it all.

   • 2013 January 3, Luke Harding, Uki Goni, The Guardian‎:

     Critics suggest that Fernández, an unashamed populist and nationalist, is seeking to deflect attention from social disharmony at home.

The term unashamed is often synonymous with shameless. There is an important difference, however. Whereas shameless always implies disapproval, unashamed per se is non-judgemental; it can also be used when the speaker approves of the absence of shame (“we must be unashamed to stand up for our faith”).