skinfluencer

Blend of skin +‎ influencer.

skinfluencer (plural skinfluencers)

1. (informal) A social media celebrity whose account focuses on skincare products.
   • 2019 August 17, Sarah Manavis, “Male ‘skinfluencers’ are making bank recommending you moisturisers”, in GQ‎:

     There's a growing breed of male skincare influencers – or ‘skinfluencers’ – who promote skincare regimens for men to have flawless visages. […] Regardless of why they come to skincare, retailers are taking notice, capitalising on the work from male skinfluencers and bringing in more of these male-focused skincare lines into stores.

   • 2020 September 4, André-Naquian Wheeler, “I Have Clear Skin, Now What? Confessions From the Other Side of Adult Acne”, in Vogue‎:

     I scrolled through the Reddit SkincareAddiction forum (what an apt name) for hours, and used my “emergency” credit card to buy products I couldn’t actually afford. I watched YouTube videos of dewy, glowing “skinfluencers” to learn the molecular differences between an essence and a toner.

   • 2020 September 8, Rachel Strugatz, “The Content Creator Who Can Make or Break Your Skin Care Brand”, in The New York Times‎:

     mr. yarbro’s ascent to skinfluencer fame began right when people started to quarantine. Real clothes and makeup went the way of indoor dining, and interest in skin care and in-home self-care soared.