ruboff

• rub-off

Deverbal from rub off.

ruboff (countable and uncountable, plural ruboffs)

1. The situation where something rubs off, either physically or figuratively.
   • 1974, Southern Marketing Association, Proceedings, page 168:

     For example, if there tend to be qualitative or other "ruboffs" between product advertisements that are presented in the same spot, marketers must be extremely careful as to when, where, and with what products their ads are being seen.

   • 1994, American Printer, volume 213, page 33:

     We saw good absorption and low ruboff.

   • 2000, Mary-Lou Weisman, Intensive Care: A Family Love Story, page 89:

     They know that in the business world, doors open on doors through personal contact, mutual experiences and all the other ruboffs from white middle-class life style.

   • 2010, Christine Daymon, Immy Holloway, Qualitative Research Methods in Public Relations and Marketing Communications:

     […] the researchers identified the notion of 'reputation impact', whereby creative employees were attracted to companies that were highly reputable and visible, because of the perceived reputation rub-off for the employees' personal identity […]

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