preattention

English

Etymology

pre- +‎ attention

Noun

preattention (uncountable)

  1. The noticing of something before attention is fully focused on it.
    • 2007, Chan Yun Yoo, Preattentive Processing of Web Advertising, page 27:
      However, to develop a comprehensive model of how Web advertising works, it is recommended to examine different levels (ie, low, medium, and high) of preattention and focal attention.
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