now or never

English

Pronunciation

  • (file)

Adverb

now or never (not comparable)

  1. (idiomatic, set phrase) At this sole opportunity, or not at all.
    • 1975, Benny Andersson, Björn Ulvaeus, Stig Anderson (lyrics and music), “Mamma Mia”, performed by ABBA:
      Mamma mia, even if I say
      "Bye-bye", leave me now or never
    • 2021 April 29, Jamie Jackson, “Edinson Cavani and Bruno Fernandes help Manchester United hit Roma for six”, in The Guardian:
      There had been a sense of now or never about this semi-final for United. Another elimination would be a fifth last-four reverse under the manager and serious questions would be asked regarding their ability to break the psychological barrier that separates also-rans from winners.

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