moreish

• morish

more +‎ -ish

• (UK) IPA^(key): /ˈmɔːɹ.ɪʃ/
• Homophone: Moorish (in accents with the cure-force merger)

moreish (comparative more moreish, superlative most moreish)

1. (UK, informal, of food, drink, or other consumable) Causing one to want to have more, addictive.

   Synonyms: see Thesaurus:delicious

   • 1788, Francis Grose, A Classical Dictionary of the Vulgar Tongue, 2nd edition, page 322:

     More-ish. This wine has but one fault, and that is, it is more-ish: i.e. more of it is wanted, or there is too little of it.

   • 2004, Jesse Armstrong, Sam Bain, David Mitchell, Robert Webb, “Peep Show - Jeremy Makes It”, in IMDB, YouTube‎‎:

     Tell you what, that crack is really moreish.

   • 2011 December 15, Felicity Cloake, “How to cook the perfect nut roast”, in The Guardian‎:

     Although surprisingly moist, thanks to the stock (indeed, the contrast between the crisp exterior and the squidgy middle is horribly moreish), the combination of parsley, garlic and breadcrumbs reminds me of a very fancy loaf of garlic bread – and all but overpowers the sweet flavour of the cashews.

   • 2021, Megan Nolan, Acts of Desperation‎, Random House, →ISBN:

     The Rogers name carries a lot of weight in the Rogers family, I thought to myself with moreish resentment each time I saw him from then on.

• Moshier, heirmos, heroism