mindshare

See also: mind share

English

Alternative forms

Etymology

From mind +‎ share.

Noun

mindshare (usually uncountable, plural mindshares)

  1. The share (portion) of one's mind or headspace that has been garnered by a concept; the amount of attention or awareness that a concept gets in one's mind, especially in competition with the many other potential objects of attention, given the limits and opportunity cost of one's attention.
    1. (often, most especially) A consumer's awareness of a particular brand or product compared to that of its rivals.

References
  • OED 2002 (online)

Anagrams
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