microtargeted

English

Etymology

micro- +‎ targeted

Adjective

microtargeted (comparative more microtargeted, superlative most microtargeted)

  1. Targeting a very narrow and specific audience.
    • 2009 July 12, Elsa Dixler, “Paperback Row”, in New York Times‎:
      Bishop, a journalist, and Cushing, a statistician, argue that the social and political balkanization of the past 30 years — microtargeted marketing, the proliferation of TV channels, more extreme political parties — is potentially dangerous.
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