message unit

English

Noun

message unit (plural message units)

  1. (advertising) An individual broadcasting slot, such as a single televised advertisement.
    • 1996, William F. Arens, Jack J. Whidden, Contemporary Advertising, page 239:
      The planner has to consider the nature of the advertising message: some simply require more time and space to explain. Competitive activity often dictates more message units.
    • 2009, Federico Subervi-Velez, The Mass Media and Latino Politics, page 316:
      The GOP candidate campaign also mentioned health care in 12.2 percent of their ads' message units (n=9) and education in 8.1 percent (n=6).

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