guard book

English

Noun

guard book (plural guard books)

  1. (advertising) An advertising agency's internal archive of work done for a particular client.
    • 1997, Judith Burg, A Guide to the Rowntree and Mackintosh Company Archives:
      Most of the advertising material surviving from Rowntree & Co. is in the form of guard books of cuttings and proofs of press and magazine advertising, and therefore most of the material pre c. 1950 is in black and white.
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