gimmickry

gimmick +‎ -ry

gimmickry (countable and uncountable, plural gimmickries)

1. Gimmicks collectively.
   • 1964, Marshall McLuhan, chapter 6, in Understanding Media, 2nd edition:

     Then, at least, we shall be able to program consciousness in such wise that it cannot be numbed nor distracted by the Narcissus illusions of the entertainment world that beset mankind when he encounters himself extended in his own gimmickry.

2. The use of gimmicks.