femtech

fem- (“feminine/female”) +‎ tech, coined by Ida Tin in 2016.

• IPA^(key): /ˈfɛmtɛk/
• Hyphenation: fem‧tech

femtech (uncountable)

1. (neologism) Technology oriented towards women, especially health and reproductive technology.
   • 2018 November 9, Nina Jones, “Women's health start-ups bloom with no blushes”, in Financial Times:

     As well as companies selling menstrual protection, the femtech sector includes fertility apps, maternal health and sexual wellbeing products.

   • 2019 November 27, Maria Mellor, “Fitness trackers and wearables are ignoring a $50bn market: women”, in Wired:

     The current major players in the femtech industry - period apps - have demonstrated that it is profitable to target women and gather their data.

   • 2020 February 20, Bianca Barratt, “Period Product Brand Ohne Takes Femtech To New Heights - Can Investors Do The Same?”, in Forbes:

     With $800m of funding going to the femtech startups in 2019 alone, there couldn’t be a better time for ohne to enter the market.

   • 2021 April 29, Jessica Grose, “Why Is Perimenopause Still Such a Mystery?”, in The New York Times‎, →ISSN:

     The scientific study of perimenopause has been going on for decades, and the cultural discussion of this mind and body shift has reached something of a new fever pitch, with several books on the subject coming out this spring and a gaggle of “femtech” companies vowing to disrupt perimenopause.

• femtech on Wikipedia.Wikipedia