drawcard

draw +‎ card

drawcard (plural drawcards)

1. (UK) Something that attracts customers, visitors, spectators, etc. to a place or an event.

   Synonyms: attraction, draw, drawing card

   • 1997, Robert Kavanagh, Making People′s Theatre‎, page 182:

     I remember once in the professional theatre in Addis Ababa a certain actor had become a popular drawcard.

   • 1998, The Bulletin, Issues 6138-6146, page 62,

     Falconry is another big drawcard at Hever and at other historical sites.

   • 1993, Brian Boyd, Vladimir Nabokov: The Russian Years‎, page 273:

     The drawcard was a two-act comic revue written for the occasion, “Quatsch” (German, “Nonsense”).

   • 2008, Anthony Ham, Miles Roddis, Kari Lundgren, Norway, Lonely Planet, page 19:

     A single trip might not seem particularly environmentally significant, but Norway′s environment remains one of its main drawcards and one that millions of travellers who visit Norway every year have a responsibility to protect.

   • 2009 January 28, Todd Woodbridge, “Australian tennis great says heat simply part of game”, in Herald Sun‎, archived from the original on 4 August 2009:

     He was the defending champion, a proven drawcard and a player of the future.