cream puff piece

• creampuff piece

Blend of cream puff +‎ puff piece.

cream puff piece (plural cream puff pieces)

1. (journalism, publishing, informal) A positive article or review that is largely based on opinion.
   • 1995, Paula Begoun, Miriam Bulmer, Don't Go Shopping for Hair Care Products Without Me‎, Beginning Press, →ISBN, page 17:

     In some cases, that was true; they thought I was just another beauty or fashion editor who would do a cream-puff piece about their products .

   • 2004 October 21, “Letters: Laura Bush, and TV-B-Gone”, in NPR‎:

     This week includes criticism of our story on Laura Bush as a "cream puff piece" and praise for the new invention we featured which turns off other peoples' televisions, called TV-B-Gone.

   • 2012 December 6, Jesse Rogers, “Cubs Notes: No Rule 5 pick”, in ESPN‎:

     While he was a player with the Florida Marlins a writer did a “cream puff piece” on him where Renteria told him his family calls him Ricky instead of Rich.

• puff piece