cooptation

• coöptation, co-optation

From coopt +‎ -ation.

cooptation (countable and uncountable, plural cooptations)

1. A co-opting: a commandeering, appropriation, or taking over.

   Synonym: cooption

2. A co-opting: an absorption or assimilation.

   Synonym: cooption

   • 1997, Thomas Carr Frank, The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism‎, University of Chicago Press, →ISBN:

     This book is a study of co-optation rather than counterculture, an analysis of the forces and logic that made rebel youth cultures so attractive to corporate decision-makers rather than a study of those cultures themselves. In doing so, it risks running afoul of what I will call the co-optation theory: faith in the revolutionary potential of "authentic" counterculture combined with the notion that business mimics and mass-produces fake counterculture in order to cash in on a particular demographic and to subvert the great threat that "real" counterculture represents.

• co-option on Wikipedia.Wikipedia

• IPA^(key): /kɔ.ɔp.ta.sjɔ̃/

• Audio

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cooptation f (plural cooptations)

1. cooptation

• “cooptation”, in Trésor de la langue française informatisé [Digitized Treasury of the French Language], 2012.