bluewash

blue +‎ -wash

bluewash (third-person singular simple present bluewashes, present participle bluewashing, simple past and past participle bluewashed)

1. To use a blue paint or glaze.
2. (business, politics) To tout a business or organization's commitment to social responsibility, and to use this perception for public relations and economic gain; to present a humanitarian front in this manner.
   • 2006. William S. Laufer. Corporate Bodies and Guilty Minds: The Failure of Corporate Criminal Liability, page 164:

     Corporations ...bluewash by suggesting ethical leadership and affiliating with the United Nations.

• redwash
• eyewash
• greenwash
• whitewash

bluewash (countable and uncountable, plural bluewashes)

1. A wash of blue paint or glaze.

   beautified with bluewash.

• Global Politics in the Information Age, Mark J. Lacy, Peter Wilkins, 2006, page 115.
• The Blue Way: How to Profit by Investing in a Better World, 2007, by Daniel de Faro Adamson, Joe Andrew, page 54.