Stroop effect

English
Naming the displayed color of a printed word is an easier and quicker task if the word matches the color (top) than if it does not (bottom).

Etymology

After John Ridley Stroop, who first published the effect in English in 1935.

Noun

Stroop effect (plural Stroop effects)

  1. (psychology) The effect that a subject has a longer reaction time when naming the colours of words if the words describe colours other than their own (such as "red" printed in blue ink).
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