SERP

See also: serp and sèrp

English

Noun

SERP (plural SERPs)

  1. (Internet) Initialism of search engine results page.
    • 2011, Jaroslav Pokorny, Vaclav Repa, Karel Richta, Wita Wojtkowski, Henry Linger, Chris Barry, Michael Lang, Information Systems Development: Business Systems and Services: Modeling and Development, Springer Science & Business Media, →ISBN, page 88:
      Some are prepared to pay for placement; others use Search Engine Optimization (SEO) hoping their result percolates up the organic SERP.
    • 2020 October 20, US v. Google Complaint‎:
      General search text ads are sold by general search engines, typically placed just above or below the organic search results on a SERP, and resemble the organic results that appear on a general search engine’s SERP, with a subtle notation that they are “ads” or “sponsored.”

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