Mondeo Man

English

Etymology

After the Ford Mondeo, a family car, popularised by a phrase used by Tony Blair at the Labour Party conference in 1996, though the vehicle Blair mentioned was actually a Ford Sierra.

Noun

Mondeo Man (plural Mondeo Men)

  1. (UK) A stereotypical male identified as the sort of voter the Labour Party needed to attract to win the 1997 election.
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