Levi's

See also: levis, Levis, and Lévis

English

Etymology

From the Levi's brand of blue jeans, named after the company's founder, Levi Strauss (1829–1902).

Noun

Levi's pl (plural only)

  1. Blue jeans.
    • 2001, Stephen Brown, Marketing – the Retro Revolution, London: SAGE Publications, →ISBN, page 139:
      It is the prelapsarian Polynesia of free love, noble savagery, Kon Tiki rafting and Easter Island statuary, not the Levi’s-wearing, Toyota-driving, pédalo-pushing, efflorescent-cocktails-in-a-split-coconut-serving pseudo-paradise that awaits latter-day travellers.

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