Cheerios

See also: cheerios

English

Etymology

Introduced on May 2, 1941 as “Cheerioats”: cheery + oats. The name was shortened to “Cheerios” on December 2, 1945 after a competing cereal manufacturer, Quaker Oats, claimed to hold the rights to use the term oats.[1]

Pronunciation

Proper noun
Cheerios

Cheerios

  1. A toroidal toasted oat cereal made by General Mills.

Derived terms

Translations

Noun

Cheerios

  1. plural of Cheerio

Quotations
  • For quotations using this term, see Citations:Cheerios.

References
  1. John McDonough and Karen Egolf, editors (2002), The Advertising Age Encyclopedia of Advertising‎, Fitzroy Dearborn Publishers.
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