YouTube Music Awards
Awarded forBest in music videos
CountryUnited States
Presented byYouTube
First awardedNovember 3, 2013 (2013-11-03)
Last awardedMarch 23, 2015 (2015-03-23)
WebsiteYouTube/YouTube
YouTube/YTMA

The YouTube Music Awards (commonly abbreviated as YTMA) was an awards show presented by the American video platform YouTube to honor the best in the music video medium.

History

For the 2013 edition, the YTMAs were held at Pier 36 in New York City and broadcast live at Youtube.com/YTMA. The live award show was preceded by a series of events all-day in locations around the world; including Seoul, Moscow, Rio de Janeiro, and London, respectively.[1] Performers included Arcade Fire, Lindsey Stirling, Tyler, The Creator, M.I.A., Lady Gaga and Eminem, among others. The award show started at 6pm EST and was scheduled for 90 minutes.[2]

Fans voted in each category by sharing specific links from the Youtube.com/YTMA on either their Facebook, Google+ or Twitter accounts or by video views for nominees. The video with the most views, shares, comments, and/or likes in each category was determined the winner.[3] Artist of the Year was won by Eminem and Video of the Year was won by Girls' Generation for their video "I Got a Boy".[4]

The 2013 edition was directed by Spike Jonze. The show was mostly unscripted because Jonze wanted the show to "..feel like a YouTube video — the raw messiness of making stuff..."[5][6][7]

The winners of the 2015 edition of the award show were announced on March 2, 2015. Fifty winners were chosen based on the "growth in views, subscribers, and engagement over the last six months."[8]

With that YouTube personally gives out plaque/button for milestones reached on subscriber counts. These can be reached through the videos.

  • Silver Play Button - 100,000 subscriber count
  • Gold Diamond Play Button - 1,000,000 subscriber count
  • Diamond Play Button - 10,000,000 subscriber count
  • Red Diamond Play Button - 100,000,000 subscriber count

List of ceremonies

Year Date Venue Host city Host Main sponsor
2013 November 3 Pier 36 New York City Jason Schwartzman and Reggie Watts Kia
2015 March 23 Online Tyler Oakley

Awards

  • Breakthrough of the Year
  • Response of the Year
  • Innovation of the Year
  • YouTube Phenomenon
  • Video of the Year
  • Artist of the Year

References

  1. ↑ "YouTube on Twitter: "Five shows. Five countries. One day. Follow #YTMA across the entire globe."". Twitter. November 2, 2013. Retrieved July 21, 2019.
  2. ↑ Spangler, Todd (October 21, 2013). "YouTube Music Awards Nominees Announced". Variety. Retrieved November 29, 2013.
  3. ↑ Hernandez, Brian Anthony (October 22, 2013). "YouTube Music Awards Reveals Nominees and Opens Social Voting". Mashable. Retrieved November 29, 2013.
  4. ↑ "Girls' Generation "I Got a Boy" Wins Video of the Year - Live at the YTMAs". YouTube. YouTube. Retrieved 25 November 2021.
  5. ↑ "YouTube Music Awards Webcast: Watch Now!". Billboard. Retrieved August 13, 2019.
  6. ↑ "YouTube Music Awards: Streaming of consciousness?". USA Today.
  7. ↑ Hernandez, Brian Anthony (3 November 2013). "YouTube Music Awards Director Warns Viewers: Show Will Be Messy". Mashable.
  8. ↑ "The Winners". Retrieved March 2, 2015.
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