YES. Snowboards Inc.
TypePrivate
IndustrySporting goods
Founded2009 (2009)
HeadquartersSwitzerland
Key people
Romain De Marchi, JP Solberg, DCP
ProductsSnowboard equipment, apparel, accessories
Number of employees
20
Websitehttp://www.yesnowboard.com/

YES. Snowboards is a manufacturer of snowboards.[1][2] It was founded in 2009 and is based in Europe.[3][4]

History

The company was founded by UnInc riders DCP (David Carrier-Porcheron), Romain De Marchi and JP Solberg after leaving Burton Snowboards. They created their own brand in collaboration with Nidecker.[4][3] The new company established its name in the industry in a relatively short period of time.

YES. is now part of the Nidecker Group, along with Jones Snowboards, Now Bindings, Nidecker, and Flow.[5]

Models

All YES. models were manufactured in the GST factory in Austria before gradually moving production to the SWS factory in Dubai starting in 2014.[6] The GST factory closed in 2016.[7] The YES. designers receive R&D input of some top-level freestyle snowboarders. The 2016-17 catalog consists of fourteen models,[8] which grew to twenty for 2019-20.[9] YES. has also collaborated with Now Snowboarding on bindings, and Globe International on shoes.

Awards

  • EUROSima's Breakthrough Brand of the Year 2010.[10]
  • ISPO Award "Gold Award" for the 20/20 Powderhull, 2015.[11]

References

  1. ↑ "Yes Snowboards". whitelines.com.
  2. ↑ "New snowboard company: Yes We Can | KiNK.se".
  3. 1 2 http://www.grindtv.com/transworld-business/news/yes-snowboards-launches-at-sia/ Archive link
  4. 1 2 "Nidecker History". Nidecker.com.
  5. ↑ "Nidecker Group | History: A Century of Ingenuity & Innovation". www.nidecker.group. Retrieved 2023-02-02.
  6. ↑ "Why wouldn't you make snowboards in Dubai?". Yes Snowboards. 12 September 2014. Archived from the original on 31 March 2015.
  7. ↑ "GST Snowboard Manufacturing is Closing, Does it Matter?". Mountain Weekly News. 19 March 2015.
  8. ↑ "YES Snowboards 2016-2017 Preview – ISPO 2016". Whitelines.com. 27 January 2016.
  9. ↑ Snowboards, Yes. "Yes. Snowboards". Yes. Snowboards. Retrieved 2020-02-11.
  10. ↑ "YES is awarded EUROSima's Breakthrough Brand of the Year". Snowboarding.transworld.net. 24 June 2010.
  11. ↑ "ISPO Award 2015". Ispo.com. Retrieved 2020-02-11.
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