Zee Tamil
CountryIndia, Singapore, Malaysia, Thailand, Bangladesh
Broadcast areaTamil Nadu
HeadquartersChennai, Tamil Nadu, India
Programming
Language(s)Tamil
Picture format1080i HDTV
(downgraded to letterboxed 576i for the SDTV feed)
Ownership
OwnerZee Entertainment Enterprises
(merger with Culver Max Entertainment pending)
Key peopleSiju Prabhakaran (South Cluster Head)
Ramanagirivasan (Chief Channel Officer)
Sister channelsList of Zee Entertainment channels
History
Launched12 October 2008 (2008-10-12)[1]
Links
WebsiteZee Tamil
Availability
Terrestrial
Verizon VisionChannel 759 (HD)

Zee Tamil is an Indian Tamil language general entertainment pay television channel owned by Zee Entertainment Enterprises.[2] The channel started broadcasting on 2008 and is available internationally.[3] The channel broadcasts from Guindy, Chennai, Tamil Nadu.[4]

Zee Entertainment Enterprises also launched a full Tamil movie channel named Zee Thirai in 2020.[5]

History

Zee Tamil was launched on 12 October 2008 as the third south Indian channel after Telugu and Kannada counterparts (Zee Telugu and Zee Kannada). It was launched under Zee Entertainment Enterprises.[6]

In Canada, the channel is distributed by Ethnic Channels Group.[7]

Zee Tamil went on a revamp with an update in its on-air graphics on 15 October 2017 with the slogan of "Let's bridge heart and welcome change (மனதால் இணைவோம் மாற்றத்தை வரவேற்போம்), along with the launch of a high-definition feed with Tamil film actress Jyothika as the brand ambassador.[8] The rebranding coincided with the Zee Network's silver jubilee celebrations where all the network channels donned a new look.[9]

On 19 September 2018, Astro Added "Samrat" Pack Customers, Zee Tamil HD (Channel 232) and purchase until October 2018.[10]

On 19 January 2020, its siblings channel Zee Thirai was launched, which airs non-stop Kollywood films.[11] This Movie Channel was released by actor Kamal Haasan at the grand stage of Zee Cine Awards Tamil (2020).[12]

On 9 October 2023, coinciding with its 15th anniversary, Zee Tamil introduced new graphics

Logos

Sister channel

Zee Thirai

Zee Thirai is an Indian Tamil-language pay television channel which broadcasts Tamil movies 24x7.[13] Launched on 19 January 2020 and owned by Zee Entertainment Enterprises (ZEEL).[14] Zee Thirai offering Latest Blockbuster Kollywood Premiere Movies.Now Vani Bhojan is a Brand Ambassador Of This Channel.[15]

Programming

Zee Tamil programming includes serials, spiritual shows, cookery, talk shows, musical shows, movies and events. It telecasts fantasy and romance serials. Zee Tamil also telecasts reality shows like Dance Jodi Dance, Genes, Sa Re Ga Ma Pa Seniors, Survivor Tamil, Tamizha Tamizha and Rockstar.[16][17]

Ratings

In 2017, after the channel went through a complete revamp the shares rose from 5% to between 13% and 15% in that year. Making Zee Tamil the second most watched Tamil television channel.[18][19]

Zee Tamil created history by beating Sun TV Programs. For a first time a non- Sun TV Program entered into Top 5 BARC Programs of Zee Tamil Sembaruthi.

Again Zee Tamil created history that a Non-Sun TV Premiere Movie 2.0 entered into Top 5 BARC Programs.

References

  1. ↑ "Zee launches Tamil channel". Outlook. India. Retrieved 6 August 2017.
  2. ↑ "Zee Tamil goes for the kill as churn grows". Business Standard.
  3. ↑ "StarHub launches StarHub TV d'Lite offer". www.telecompaper.com.
  4. ↑ "HYPPTV Celebrates Its 7th Year Anniversary With the Introduction of 7 New Channels". Tm.com.my. Retrieved 31 August 2018.
  5. ↑ "Zee to launch 24-hour Tamil movie channel". The Hindu.
  6. ↑ "Zee launches Tamil channel". financialexpress.com. Retrieved 22 April 2014.
  7. ↑ "Tamil channel, ZEE Tamizh launches in Canada". Biz Asia.
  8. ↑ "Actor Jyothika to endorse Zee Tamil". The Economic Times.
  9. ↑ "Zee Tamizh re-brands with new logo, tagline and shows to create fresh brand identity". Exchange4media.com. Retrieved 16 October 2017.
  10. ↑ "Astro shuts down Zee Tamil HD (CH232) barely 6 months after launch". Varnam.my. Retrieved 14 March 2019.
  11. ↑ "Zee Enterprises to launch Tamil movie channel Zee Thirai". Outlookindia.com. Retrieved 18 January 2020.
  12. ↑ "#OneYearAnniversary". Zee Thirai. 19 January 2021. Retrieved 20 January 2021.
  13. ↑ "ZEEL launches Tamil film entertainment channel Zee Thirai". www.exchange4media.com.
  14. ↑ "Zee Enterprises to launch Tamil movie channel Zee Thirai". www.daijiworld.com.
  15. ↑ "ZEEL to launch Tamil movie channel on 19 Jan". www.televisionpost.com.
  16. ↑ "Zee Tamil launches music reality show Rockstar - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 15 June 2021.
  17. ↑ "Rockstar Show Announcement: Gear Up for a Musical Ride With Devi Sri Prasad". ZEE5 News. 18 March 2021. Retrieved 15 June 2021.
  18. ↑ "Battle for cable TV market: Sun rules in Tamil Nadu but success of Star Vijay's Bigg Boss, Zee, shows churn happening". The Financial Express.
  19. ↑ "Zee Tamil goes for the kill as churn grows". Business Standard.
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