WSCM
Broadcast areaSt Croix County
Frequency95.7 MHz
BrandingSt. Croix Country
Programming
FormatClassic country
AffiliationsCBS News Radio
Ownership
Owner
  • Sage Weil and Michael Crute
  • (Civic Media, Inc.)
History
First air date
November 17, 1978 (1978-11-17)
Former call signs
  • WRDN-FM (1973-2002)
  • WYLT (2002)
  • WJRV (2002-2003)
  • WDMO (2003-2022)
Technical information[1]
Licensing authority
FCC
Facility ID65632
ClassA
ERP4,000 watts
HAAT124 meters
Transmitter coordinates
44°56′33″N 92°24′59″W / 44.94250°N 92.41639°W / 44.94250; -92.41639
Links
Public license information
WebcastListen Live
Websitestcroix.country

WSCM (95.7 FM) is a radio station, broadcasting a classic country music format in Baldwin, Wisconsin. The station is currently owned by Civic Media.[2][3]

History

Originally licensed to Durand, Wisconsin, the station went on the air as WRDN-FM on November 17, 1978. While licensed to Durand, the station operated on 95.9 FM. For much of its history, however, the station operated from studios in Menomonie, a larger city closer to the Eau Claire broadcast market.

The station changed its call sign to WYLT on January 1, 2002, to WJRV on January 17, 2002, and to WDMO on April 1, 2003.[4]

The station formerly also had an AM sister in Durand, operating on 1430 AM with the call sign WQOQ. That station returned to the original WRDN call sign in 2011.

In 2008, Zoe Communications was granted a construction permit to move the station from Durand to Baldwin, which would also see its frequency changed to the current 95.7 FM.[5] The station relaunched in Baldwin with its current branding and format on April 5, 2012. The AM sister station was sold to Durand Broadcasting, which relaunched it as a separate station with the call sign WRDN.[5]

They also started local broadcasts of a weekly St. Croix Valley High School Football game on Friday nights and a midweek High School Boys/Girls Basketball game.

On December 1, 2022, the station changed its call sign to WSCM. On December 29, 2022, Civic Media closed on its purchase of WSCM from Zoe Communications.[6]

On January 12, 2023, WSCM relaunched as "St. Croix Country".[7]

References

  1. ↑ "Facility Technical Data for WSCM". Licensing and Management System. Federal Communications Commission.
  2. ↑ "WSCM Facility Record". United States Federal Communications Commission, audio division.
  3. ↑ "WRDN Facility Record". United States Federal Communications Commission, audio division.
  4. ↑ "WSCM Call Sign History". United States Federal Communications Commission, audio division.
  5. 1 2 News Archive for April 2012. Northpine.com, April 2012.
  6. ↑ Jon Ellis. "FCC Monitor: New Omaha FM; Civic Media Closes on Purchase of Four". Northpine.com. Retrieved January 2, 2023.
  7. ↑ WDMO Relaunches as St. Croix Country Radioinsight - January 12, 2023
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