WMNX
Broadcast areaWilmington Metro
Frequency97.3 MHz
BrandingCoast 97.3
Programming
FormatMainstream urban
AffiliationsPremiere Networks
Ownership
Owner
WAAV, WGNI, WKXS-FM, WWQQ-FM
History
First air date
February 24, 1970 (as WHSL-FM)
Former call signs
WHSL-FM (1970-1989)
WMFD-FM (1989-1990)[1]
Technical information
Facility ID8584
ClassC1
ERP100,000 watts
HAAT269.3 meters
Transmitter coordinates
34°03′0″N 78°04′56″W / 34.05000°N 78.08222°W / 34.05000; -78.08222
Links
WebcastListen live
Websitecoast973.com

WMNX (97.3 FM) is a mainstream urban formatted broadcast radio station licensed to Wilmington, North Carolina and serving the Wilmington Metro area.

History

97.3 started in 1970 as WHSL-FM, sister station to AM 1490 WHSL. In the early 1980s, album-oriented rock WHSL was launched. In the late 1980s, WHSL shifted to soft adult contemporary music during the day and smooth jazz in the evening, with calls WMFD-FM and later WMNX. In 1992, it switched to mainstream urban and began using the branding "Coast 97.3". In 1999, Cape Fear Broadcasting announced the sale of its six stations to Cumulus Broadcasting. The sale was challenged by Ocean Broadcasting of Wilmington because it would give Cumulus 6 FMs and an AM in Wilmington, and about 55 percent of market revenue.[2] Today, WMNX airs a mainstream urban format.

References

  1. ↑ "Call Sign history". Retrieved October 18, 2011.
  2. ↑ Michael Futch, "For Cumulus, the Wait Continues," The Fayetteville Observer, September 10, 2000.


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