WLHT-FM (95.7 MHz) is a hot adult contemporary music formatted radio station in Grand Rapids, Michigan owned by Townsquare Media. WLHT's studios are located on Ottawa Avenue Northwest in downtown Grand Rapids, while its transmitter is located in Comstock Park.

WLHT-FM is also licensed for HD Radio operation, and features WSLI-FM on its HD-2 subchannel.^[1]

WKLW, WZZM-FM, and WZZR

The station signed on the same day as WOOD-FM (now WSRW-FM) in 1962. The original call letters of 95.7 FM were WKLW. In the mid-1960s, the station came into common ownership with WZZM-TV Channel 13 and became WZZM-FM, an example of the call letters and rounded frequency number both forming ambigrams as "96 WZZM". By 1967, the station was block-programmed, with country music in the morning, Top 40 music in afternoon drive, and MOR music at night. Then, in 1968, WZZM-FM converted its format to full-time Top 40. WZZM-FM "Z96" was one of the first FM Top 40s in Michigan to pose a serious challenge to its AM competition: by the end of 1970 it was ahead of WLAV (1340 AM) and WGRD (1410 AM) in several dayparts, including at night, when the AM competition either had poor signals or was off the air, and on the weekends.

In 1971, WZZM-FM picked up a serious competitor when WGRD added an FM signal at 97.9 (formerly WXTO). The reborn WGRD was an instant success. WZZM reacted by evolving its format into a Top 40/AOR hybrid better known as CHR, and then in 1972, into a Top 40/Oldies hybrid. The station gained a "second wind" of sorts and posted a #1 12+ Arbitron showing in Grand Rapids in the summer of 1973, but ratings quickly dropped off again afterwards. In 1977, WZZM-FM changed its calls to WZZR and adopted the name Rockradio Z96 (and using the slogan The Wizard of Rock 'n' Roll). WZZR continued to struggle through the rest of the 1970s and into the 1980s, shifting back and forth between Top 40/Adult Contemporary. In 1983, WZZR tweaked its format from CHR into a Rock of the Eighties format, but ratings remained low.

WLHT

In 1984, WZZR became WLHT and switched to adult contemporary. Once again, 95.7 FM was a pioneer in the market in terms of trying a new format, and once again, its pioneering spirit led to success and acclaim. In 1998 WLHT was named AC station of the year at the Marconi Award ceremonies. Two years later Regent Communications (now Townsquare Media) purchased the station, along with sister stations WGRD-FM, WNWZ, and WTRV.

On April 14, 2006, husband and wife morning team Dave Jagger and Geri Jarvis announced that they would host their final morning show on April 21 after twenty years on the air on W-Lite. They were replaced April 24, 2006, by Denis Pryor and Nanette in morning drive. At the same time, the station re-branded from 95.7 W-Lite to Lite Rock 95.7 (but reverted to the "W-Lite" name afterward). WLHT's music rotation also became slightly brighter and more rock-based than previously. (see: 1).

Sources

• Michiguide.com - WLHT-FM History

References

External links

• WLHT in the FCC FM station database
• WLHT in Nielsen Audio's FM station database
• W260CQ in the FCC FM station database
• W260CQ at FCCdata.org
• W273CI in the FCC FM station database
• W273CI at FCCdata.org
• W285FO in the FCC FM station database
• W285FO at FCCdata.org

43°01′59″N 85°41′46″W / 43.033°N 85.696°W / 43.033; -85.696