Main ensemble

• Andy Travis (Gary Sandy). For the most part, vice president^[8] and program director Andy Travis serves as the straight man for the eccentric staff of the station he has been hired to run. Before coming to WKRP, he had an unblemished record of turning around failing radio stations, but meets his match in his wacky staff members, of whom he becomes reluctantly fond. The show's opening theme song is about Andy and his decision to settle down in Cincinnati. In the Season 4 episode "The Creation of Venus," Andy echoes the opening-theme lyrics in talking about his past ("Got kinda tired of packing and unpacking, town to town, up and down the dial").
• Arthur Carlson (Gordon Jump), occasionally called "Big Guy", is the middle-aged general manager, whose main qualification for the job is that his mother, a business tycoon, is the station's owner. Mama Carlson adopted strict methods in raising him in the mistaken belief that it would make him strong. Instead, it made him weak, and his bumbling, indecisive management style is one of the main reasons the station is unprofitable. Despite this, he is a principled, kind, decent and sometimes surprisingly wise man. He has far more interest in his hobbies (fishing, playing with various toys) than he does in the radio station, often hiding in his office from people who want to see him on business.
• Dr. Johnny Fever (Howard Hesseman) (real name John R. Caravella) is a veteran disc jockey who comes to WKRP after being fired from a major Los Angeles station when he said "booger" on the air. In the Season 4 episode "Three Days of the Condo", always-broke Johnny surprisingly receives a $24,000 out-of-court settlement from that station for wrongful dismissal. Cynical and neurotic, and an occasional insomniac who consumes large amounts of coffee, Johnny is usually in trouble. He adopts the "Fever" on-air name as a quick improvisation in the pilot episode upon being told by Travis to abruptly change the format of his morning show, but he has used other monikers on the air at other stations, mostly to conform to whatever station format he found himself working with.
• Les Nessman (Richard Sanders), the fastidious, bow-tied news reporter, who is a "mama's boy" of a man, approaches his job with absurdly earnest seriousness, despite being almost totally incompetent (a fact to which he is oblivious). He and salesman Herb Tarlek refer to themselves and Mr. Carlson as "the suits", compared to "the dungarees" (Andy, Johnny, Bailey and Venus). As a running gag, Les wears a bandage in a different spot each episode, presumably due to attacks from his unseen monstrous dog Phil; the gag was inspired by Sanders bumping his head on a studio light and needing a bandage while making the pilot. Other gags are his fixation on agricultural news ("the hog report"), and putting masking tape on the floor around his desk, which he insists his co-workers treat as the walls of his "office". He is staunchly patriotic and politically conservative, with the discovery that his biological father was a card-carrying Communist making him deeply conflicted. Venus Flytrap ribs him with wordplay by describing WKRP on the air as having "more music and Les Nessman."
• Jennifer Marlowe (Loni Anderson) is the station's receptionist and highest-paid employee. Contrary to a common assumption that she is merely "eye candy" for the station, Jennifer is informed, wise, connected, and able to handle practically any situation, no matter how absurd, with aplomb. She herself sees her main job responsibility as deflecting any business calls (in person or over the telephone) for Mr. Carlson. Although very aware of her sex appeal, with various wealthy, powerful older men at her beck and call, she is friendly and good-hearted with the station staff. She is very strict about the limits of her job duties: she does not type letters (though she is in fact an expert typist), and neither makes coffee nor brings any to the office staff.
• Herb Tarlek (Frank Bonner) is the boorish, tasteless, and vain sales manager at WKRP, who is sometimes referred to as "Little Guy" to Mr. Carlson's "Big Guy". He often wears loud plaid suits, with his belt matching his white shoes. He is unable to land the big accounts, but is effective in selling air time for products such as "Red Wigglers – the Cadillac of worms!" Although a married man with children, he persistently pursues Jennifer, who has absolutely no interest in him. While Herb is portrayed as buffoonish most of the time, he occasionally shows a sympathetic side. One of Herb's catch phrases is "no problemo", another is "okay fine". Herb is based on radio executive Clarke Brown.^[9][10] Bert Parks appears in one episode as Tarlek's father, Herb Sr. The elder Tarlek is very much like his son.
• Venus Flytrap (Tim Reid), the soulful, funky evening DJ, runs his show with a smooth-talking persona and mood lighting in the studio. His real name, Gordon Sims, is almost never used, and he maintains an aura of mystery. In an early episode, it is revealed that he is a Vietnam War deserter wanted by the US Army. In later episodes, his backstory is elaborated upon and it is revealed that after deserting, he spent several years as a high school teacher in New Orleans while working part-time as a radio personality. In spite of the fact that he is a nighttime DJ and Johnny Fever works the early morning shift, the two are often seen together and become good friends as the series progresses, with Venus taking the job in the first place in part due to his admiration for Johnny as a DJ.
• Bailey Quarters (Jan Smithers), the young ingénue of the radio station, is originally in charge of billing and station traffic. However, having graduated from journalism school with some training in editing, and intent on becoming a broadcast executive, she is later given additional duties as an on-air news reporter, in which she proves more capable than Les Nessman. As the series progresses, she overcomes her shyness and develops self-confidence. Beginning with the second season two-part episode "For Love or Money", she occasionally becomes linked romantically with Johnny Fever. The dynamic between Jennifer and Bailey has been likened to that between Ginger and Mary Ann on Gilligan's Island. Jan Smithers was one of two WKRP cast members who was the first choice for the role she played, Gordon Jump being the other.^[4] Creator Hugh Wilson said that despite Smithers' lack of experience (she had never acted in a situation comedy before), she was perfect for the character of Bailey as he had conceived her: "Other actresses read better for the part," Wilson recalled, "but they were playing shy. Jan was shy."^[4]

Other characters

• Lillian Carlson (Sylvia Sidney in the series pilot, Carol Bruce afterward) is Arthur Carlson's ruthless, domineering mother – often referred to as Mother Carlson (with Arthur calling her Mama) – and the owner of WKRP. An extremely successful and rich businesswoman, her only regret is that her approach to parenting (the "what doesn't kill you, makes you stronger" school of child-rearing) backfired as her son ended up indecisive, weak-willed, and afraid of her. As a display of her cutthroat attitude, she has a painting hanging above her fireplace in her living room of two pairs of dangling legs of people just hanged. In the series' final episode, it is revealed she had always intended WKRP to lose money (for the tax write-off), which explains why she allows the incompetent employees to continue working at the station. The only one who is regularly able to get the better of her is her sarcastic butler, Hirsch.
• Carmen Carlson (Allyn Ann McLerie) is Mr. Carlson's sweet-natured wife. The two met in college, he being her chosen date to a "bring a loser" dance at the sorority she was pledging, something he was unaware of until their twenty-five-year college reunion as they never did go to the dance and she never did pledge that sorority. Though happily married, they are so anxious to avoid hurting each other's feelings that they rarely tell each other what they really think. They have a son, Arthur Carlson Jr. (Sparky Marcus appearing in one episode), whom they've sent off to military school. During the second season Carmen has a surprise pregnancy and during the third season gives birth to a daughter, Melanie.
• Hirsch (Ian Wolfe) is Mother Carlson's "houseboy." He is well into his eighties, but is energetic and seems unfazed by any new circumstances. Hirsch regularly expresses his dislike for his employer in otherwise charming and polite exchanges. His coffee is terrible, unless there is a guest, in which case he prepares it with care.
• Lucille Tarlek (Edie McClurg) is Herb's devoted nasal-voiced wife, who, deep down, knows that he chases after Jennifer. Lucille is perhaps the one woman who does see Herb's charms. Herb and Lucille have an adolescent son and daughter, Herb III and Bunny (N.P. Schoch and Stacy Heather Tolkin, one and two appearances respectively).
• Three other DJs at the station are mentioned, but (with one exception) never seen. Moss Steiger has the graveyard shift after Venus and is mentioned as having attempted suicide at least twice; he eventually dies in The New WKRP in Cincinnati. Rex Erhardt (who was seen in the fourth-season episode "Rumors", and played by Sam Anderson) hosts a program after Dr. Johnny Fever's morning show; and Dean the Dream has the afternoon drive slot. Another DJ, Doug Winter (Philip Charles MacKenzie), is hired and fired in the same episode ("Johnny Comes Back").
• Frank Bartman (Max Wright) is a cynical but practical attorney retained by the station in the fourth season.
• Series writer Bill Dial infrequently appears as Buckey Dornster, WKRP's station engineer.
• Longtime actor William Woodson (though not credited) served as the announcer of the series (imploring the audience to stay tuned for the tag scene, in the episodes that had one) and did various voice-over roles during the run, including the pre-recorded announcer of the intro/outro to Les's newscasts, and the narrator of the trial results in the first-season episode "Hold Up".

"Real" WKRP people

While Andy Travis received his name and some personality elements from a cousin of creator Hugh Wilson,^[16] he was based primarily on innovative program director Mikel Herrington,^[17] who also was the inspiration for the character Jeff Dugan in the 1978 film FM, written by Ezra Sacks, who had worked at KMET.^[18][19] Dr. Johnny Fever was based on a DJ named "Skinny" Bobby Harper at WQXI/790 in Atlanta, Georgia in 1968. WKRP writer Bill Dial worked with Harper at WQXI, which is considered Dial's inspiration for the show.^[20] Coincidentally, Harper had previously worked at Cincinnati AM Top 40 powerhouse WSAI in 1964, before moving to 11 other stations, including seven in Atlanta.^[20] In 1997, Bobby Harper told WSB's Condace Pressley, "He went on record as pointing out which ones, including myself, that he based the characters on. [That recognition] was a nice little thing. You know? That was nice. I appreciated that."^[20] The Carlsons were a pastiche of Jerry Blum, WQXI's longtime general manager. Mrs. Carlson inherited Blum's brashness while Arthur borrowed his nickname "Big Guy," sense of style, and some of his unorthodox promotions (including the turkey drop).^[21]

Transmission tower

Although the show aired on CBS, the self-supporting transmission tower seen at the beginning of WKRP in Cincinnati actually belongs to Cincinnati's NBC affiliate, WLWT.^[22]

Studios and offices

In the show, WKRP's offices and studios are in the Osgood R. Flimm Building, an art deco office building. When mentioned, the exact floor varies: in Season 1's episode "Les on a Ledge", WKRP is on the 9th floor, but in Season 4's episode "Fire", it is on the 14th; the entranceway door is shown as 1412. The building shown during the show's opening credits is actually the Cincinnati Enquirer Building at 617 Vine Street in downtown Cincinnati.^[23]

Real stations with similar branding

Cincinnati has two radio stations with call letters similar to WKRP. WKRC, an AM station that had a "middle of the road" music format when the series debuted, did not object to the use of WKRP, saying that it was the best publicity that they had ever had, and it was free;^[24] it currently brands itself (as it did during the show's run) as "55KRC".^[25] WKRQ is an FM station with a similar "contemporary hit radio" format; its primary branding is "Q102."^[26]

Other stations have adopted similar branding in reference to the series. In 1986, a Salt Lake City FM station (now KUMT) changed its calls letters to KRPN, and branded itself as WKRP, using the similarity of the spoken letter "N" to the word "in" for a sound-alike station identification: "W KRPN Salt Lake City".^[27][28][29] In 2008, Cincinnati television station WBQC-LD promoted its conversion to digital broadcasting by rebranding itself "WKRP-TV".^[30] In 2015, a low-power FM station in Raleigh, North Carolina began broadcasting as WKRP-LP.^[31]

Musical themes

WKRP had two musical themes, one opening and the other closing the show.

The opening theme, a soft rock/pop number called "WKRP in Cincinnati Main Theme," was composed by Tom Wells, with lyrics by series creator Hugh Wilson, and was performed by Steve Carlisle.^[32][33][34] An urban legend circulated at the time that Richard Sanders (who had comparable vocal characteristics to those of Carlisle) had recorded the song. Wilson stated in the commentary for the first season's DVD set that this was not true. Sanders would later "sing" the lyrics in a promo spot on VH1 for The New WKRP in Cincinnati that parodied the U2 song "Numb."

The closing theme was a different song with more of a hard rock sound performed by Atlanta musician Jim Ellis, played over scenes from the episodes followed by a still photo of the Cincinnati skyline.^[35][36] Ellis recorded the song as a demonstration for Wilson, and as he had not yet written lyrics for it, Ellis mumbled nonsense words. Wilson chose to use the demo version because he found the gibberish lyrics funny and a satire on the unintelligible lyrics of many rock songs. Wilson also knew that the lyrics would not be heard clearly in any event, as a CBS announcer always talked over the closing credits of the network's shows.^[37]

A longer version of the original theme song was released in 1979 on a 45-rpm vinyl single on the MCA Records label. It peaked at 65 on the Billboard Hot 100 chart in 1981^[38] and at 29 on the Adult Contemporary chart in 1982.^[39]

Music licensing

The show's use of Blondie's "Heart of Glass" was widely credited with helping the song become a major U.S. hit, and the band's record label Chrysalis Records presented the producers with a gold record award for the song's album Parallel Lines. The gold record can be seen hanging on the wall in the "bullpen" set in many episodes.

The songs were often tied into episode plots, and some pieces of music were even used as running gags. For example, the doorbell at Jennifer's penthouse apartment played "Fly Me to the Moon" (which was later replaced by "Beautiful Dreamer" for copyright reasons).

Wilson has commented that WKRP was videotaped rather than filmed because at the time, music-licensing fees were lower for videotaped programs, a loophole that was intended to accommodate variety shows.^[40][41] Music licensing deals that were cut at the time of production covered only a limited number of years,^[42] but when the show entered syndication shortly after its 1982 cancellation, most of the original music remained intact because the licensing deals were still active.^[43] After the licenses had expired, later syndicated versions of the show did not feature the music as first broadcast, with stock production music inserted in place of the original songs to avoid paying additional royalties. In some cases (such as during scenes with dialogue over background music), some of the characters' lines were dubbed by soundalike actors, a practice evident in all prints of the show issued since the early 1990s, including those used for its late-1990s run on Nick at Nite.^[42][43]

The expense of procuring licenses for the original music delayed release of a DVD set for years.^[44] When a Season 1 set was finally released, much of the music was again replaced and the soundalike vocal dubs were present. Some scenes were shortened or cut entirely,^[45] but some deleted scenes that had not been included in the original broadcast were added.