WVCX
Broadcast areaLa Crosse - Wisconsin Dells - Wisconsin Rapids
Frequency98.9 MHz
BrandingVCY America
Programming
FormatChristian Radio
Ownership
Owner
History
First air date
January 29, 1965[1]
Former call signs
WTMB-FM (1965-1984)[2][3]
Technical information
Facility ID73061
ClassC0
ERP100,000 watts
HAAT300 meters (980 ft)
Links
WebcastListen Live
Websitewww.vcyamerica.org

WVCX is a Christian radio station licensed to Tomah, Wisconsin, broadcasting on 98.9 MHz FM. WVCX is also heard on translators W216BL 91.1 in McFarland, Wisconsin; covering the Madison area, K208FO 89.5 in Prairie du Chien, Wisconsin, and W275CH 102.9 in Ripon, Wisconsin. The station is owned by VCY America.

Programming

WVCX's programming includes Christian Talk and Teaching programming including; Crosstalk, Worldview Weekend with Brannon Howse, Grace to You with John MacArthur, In Touch with Dr. Charles Stanley, Love Worth Finding with Adrian Rogers, Revive Our Hearts with Nancy Leigh DeMoss, The Alternative with Tony Evans, Liberty Council's Faith and Freedom Report, Thru the Bible with J. Vernon McGee, Joni and Friends, Unshackled!, and Moody Radio's Stories of Great Christians.[4]

WVCX also airs a variety of vocal and instrumental traditional Christian Music, as well as children's programming such as Ranger Bill.[4]

History

The station began broadcasting on January 29, 1965, holding the call sign WTMB-FM.[2][5] It was owned by The Tomah-Mauston Broadcasting Company.[2] In the 1960s, it simulcast the AM 1460 WTMB from dawn until 2 p.m.[6] It broadcast in FM stereo, airing an easy listening format, and was the largest easy listening FM station in Wisconsin.[6] In the 1970s, the station aired a MOR format, as a partial simulcast with 1460 WTMB.[1][7][8] In the early 1980s, its simulcast ended, and it aired MOR music, talk, and farm programming independently.[9][10]

In 1984, the station was sold to Wisconsin Voice of Christian Youth for $465,000.[11] It adopted its current Christian format, and its call sign was changed to WVCX.[12][3]

Translators

Call signFrequencyCity of licenseERP (W)HAATClassFCC info
W216BL 91.1 FMMcFarland, Wisconsin12030 m (98 ft)DFMQ
K208FO 89.5 FMPrairie du Chien, Wisconsin20519.6 m (64 ft)DFMQ
W275CH 102.9 FMRipon, Wisconsin1396 m (315 ft)DFMQ

See also

References

  1. 1 2 1972 Broadcasting Yearbook, Broadcasting, 1972. p. B-236. Retrieved October 4, 2018.
  2. 1 2 3 History Cards for WVCX, fcc.gov. Retrieved October 4, 2018.
  3. 1 2 Call Sign History, fcc.gov. Retrieved October 4, 2018.
  4. 1 2 "WVCX-FM Program Schedule" VCY America. Retrieved October 4, 2018.
  5. ↑ 1966 Broadcasting Yearbook, Broadcasting, 1966. p. B-170. Retrieved October 4, 2018.
  6. 1 2 "Trade Tuning in to Stereo Station' Power", Billboard. February 4, 1967. p. 28. Retrieved October 4, 2018.
  7. ↑ Broadcasting Yearbook 1975, Broadcasting, 1975. p. C-214. Retrieved October 4, 2018.
  8. ↑ Broadcasting Yearbook 1979, Broadcasting, 1979. p. C-247. Retrieved October 4, 2018.
  9. ↑ Broadcasting/Cablecasting Yearbook 1982, Broadcasting/Cablecasting, 1982. p. C-268. Retrieved October 4, 2018.
  10. ↑ Broadcasting/Cablecasting Yearbook 1983, Broadcasting/Cablecasting, 1983. p. B-274. Retrieved October 4, 2018.
  11. ↑ "Changing Hands", Broadcasting. July 9, 1984. p. 69. Retrieved October 4, 2018.
  12. ↑ Broadcasting/Cablecasting Yearbook 1987, Broadcasting/Cablecasting, 1987. p. B-320. Retrieved October 4, 2018.

43°51′10″N 90°27′36″W / 43.85278°N 90.46000°W / 43.85278; -90.46000

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