Bookboon Learning
Type of businessOnline, private company
Type of site
Digital learning services
Available inMultilingual
Founded1988 (as Ventus Publishing)
HeadquartersCopenhagen, Denmark London, United Kingdom
No. of locations2 international locations
Area servedWorldwide
Key people
  • Kristian Buus Madsen
  • (CEO)
  • Thomas Buus Madsen
  • (COO)
IndustryeBook Publishing, Learning & Development
ProductseBooks, Audio learning, Online courses, Online learning subscription, Corporate learning & development, Team learning
ServicesPersonal development, Soft skills development
AdvertisingYes
RegistrationRequired for reading books
Launched2005
Current statusActive

Bookboon Learning is a digital learning service provider for corporate learning & development, providing eBooks, audio learning, online courses & learning.[1]

Bookboon was originally founded in Denmark in 1988 under the name Ventus. Today, Bookboon operates globally with offices in London and Copenhagen.[2]

Bookboon offers free university textbooks[3] to students and content, focus lies on soft skills and personal development for bite-sized learning for professionals.[4][5]

History and background

Bookboon started as a family business named Ventus in 1988 in Denmark. At that time, Ventus focused on publishing student textbooks. The owners of Ventus had two sons named Thomas Buus Madsen and Kristian Buus Madsen. In 2005, the two brothers took control of Ventus and in 2008 they re-named the company Bookboon. Soon after, the two brothers developed an innovative business model: offer free eBooks online financed by a few in-book ads, with a limit of 15% advertising space per book. The advertisers were companies looking to promote their career opportunities towards students and professionals.[6]

In 2006, the company expanded its business model to Sweden, followed by Germany and the Netherlands in 2007. In 2008, Bookboon expanded its operations to the United Kingdom and started publishing eBooks in English.[7]

Bookboon in the media

In 2016, Bookboon was highlighted for its activities on the African continent, especially in terms of offering free textbooks for students based on employer branding. This was reported by the Danish newspaper business.dk, the German international public broadcaster Deutsche Welle[8] as well as CNBC South Africa.[9]

References

  1. ↑ "Ventus internetbutik". ventus.dk. Retrieved 2016-09-06.
  2. ↑ Karschnick, Ruben (2012-06-08). "Geschäftsmodell: Die Firma, die Studenten Bücher schenkt". Die Zeit. ISSN 0044-2070. Retrieved 2016-09-06.
  3. ↑ Vorster, Gareth. "Free online book publisher finds success in SA". Retrieved 2022-04-13.
  4. ↑ "BookBoon Offers Free Technical, Guide, & Textbooks". www.adweek.com. Retrieved 2016-09-06.
  5. ↑ "BookboonGlobal – Business Solutions". bookboonglobal.com. Retrieved 2016-09-06.
  6. ↑ "Metro – Nyheter du kommer att snacka om – Metro". www.metro.se. Retrieved 2016-09-06.
  7. ↑ BBC Webscape: Bookboon E-Book-Publisher, 2011-10-11, retrieved 2016-09-06
  8. ↑ Bookboon.com (2016-08-05), Interview between Kristian Buus Madsen and Deutsche Welle TV, retrieved 2016-09-06
  9. ↑ Bookboon.com (2016-05-10), Bookboon+network | CNBC Africa interview, retrieved 2016-09-06
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