Unexpected Business
Promotional poster for Season 3
Hangul
어쩌다 사장
Hanja
어쩌다 社長
GenreReality
StarringCha Tae-hyun
Zo In-sung
Country of originSouth Korea
Original languageKorean
No. of seasons3
No. of episodes36 (as of January 11, 2024 (2024-01-11))
Production
ProducerYoo Ho-jin
Production locationsWoncheon-ri, Hwacheon-gun, Gangwon-do (Season 1)
Gongsan-myeon, Naju, South Jeolla-do (Season 2)
Marina, Monterey, California, United States (Season 3)
Original release
NetworktvN, Disney+[lower-alpha 1]
ReleaseFebruary 25, 2021 (2021-02-25) 
 ()

Unexpected Business (Korean: 어쩌다 사장; Hanja: 어쩌다 社長) is a South Korean reality show program by tvN starring Cha Tae-hyun and Zo In-sung, who unexpectedly become the bosses of a countryside grocery store for 10 days.[1] They take over the store's operations, such as ringing up purchases and managing inventory, and also serve simple meals and snacks.

Season 1 aired every Thursday at 20:40 (KST) from February 25, 2021, to May 6, 2021.[2] The duo take over the reins of a general store in Woncheon-ri, Gangwon-do, which includes a kitchen and small seating space for customers and local residents to dine, rest and socialise.

Season 2 premiered on February 17, 2022, and aired every Thursday at 20:40 (KST) as well.[3][4] This time, the duo are in charge of a larger supermarket in Gongsan-myeon, South Jeolla-do, selling a wider variety of goods. It also has a bigger dining area and a butchery section, presenting new challenges to the experienced duo.

Season 3 was released on October 26, 2023, and aired every Thursday at 20:40 (KST) as well.[5] The season is also available for streaming through Disney+.[6] In this season, they are in charge of a Korean supermarket in Marina, a port city located in western United States.[7]

Guests

Various celebrities visit the store as "part-time workers" (Korean: 알바생) to help Cha Tae-hyun and Zo In-sung, many of whom are friends or former co-stars personally invited by the two main cast.

Season 1 (2021)

Episode(s)Guest(s)NotesRef.
2–3Park Bo-youngDay 2
3–4Kim Jae-hwaDay 3
3–5Yoon Kyung-hoDay 3 to Day 4 morning
4Park Kyung-hyeDay 3 evening
5–7 Shin Seung-hwanDay 4 afternoon to Day 5
Park Byung-eunDay 5 evening
Nam Joo-hyukDay 5 evening to Day 6 morning
8–9 Park InbeeDay 6 afternoon to Day 7 morning[lower-alpha 2]
Nam Gi-hyeob
Park In-ah
9 Yoon Shi-yoonDay 8
Dong Hyun-bae
10–11Jo Bo-ahDay 9 to Day 10 morning[lower-alpha 3]
11Hong Kyung-minDay 10 evening[lower-alpha 4]

Season 2 (2022)

Episode(s)Guest(s)NotesRef.
1–6 Kim Woo-binDay 1 to Day 3
Lee Kwang-sooDay 1 to Day 4
Lim Ju-hwan
6 Lee Eun-hyungDay 4[8]
Hong Hyun-hee
7–8Shin Seung-hwanDay 5[9]
7–10Yoon Kyung-hoDay 5 to Day 7
Park Hyo-jun
8–10SeolhyunDay 6 to Day 7[10]
9–10Park Byung-eun
11–12Han Hyo-jooDay 8
11–13Park Kyung-hyeDay 8 to Day 9
Kim Hye-soo[11]
13Hong Kyung-minDay 9

Season 3 (2023)

Episode(s)Guest(s)NotesRef.
1–7 Han Hyo-joo [12]
1– Yoon Kyung-ho[13]
Lim Ju-hwan
4– Park Byung-eun
6–9 Park Kyung-lim [14]
7–11 Kim Ah-joong [15]
12– Park Bo-young [14]
Inbee Park
TBA Hong Kyung-min

Ratings

Unexpected Business: South Korea viewers per episode (millions)
SeasonEpisode numberAverage
12345678910111213
11.1581.2771.3911.4621.4931.3021.3531.3351.3271.4301.6071.376
21.7111.9301.7541.7541.8041.6921.5811.4821.5601.4291.8141.5761.3521.649
31.4841.5541.5721.4511.2771.4931.291N/AN/AN/A1.2391.163N/A
Source: Audience measurement performed nationwide by Nielsen Media Research.[16]

Season 1 (2021)

Ep. Original broadcast date Average audience share
(Nielsen Korea)[17]
Nationwide Seoul
1 February 25, 2021 4.138% 4.449%
2 March 4, 2021 5.112% 5.749%
3 March 11, 2021 5.648% 6.503%
4 March 18, 2021 5.689% 5.990%
5 March 25, 2021 5.948% 6.501%
6 April 1, 2021 5.545% 6.053%
7 April 8, 2021 5.323% 6.054%
8 April 15, 2021 5.128% 5.027%
9 April 22, 2021 5.409% 6.081%
10 April 29, 2021 5.817% 6.639%
11 May 6, 2021 6.426% 7.204%
Average 5.471% 6.023%
  • In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.
  • This show airs on a cable channel/pay TV which normally has a relatively smaller audience compared to free-to-air TV/public broadcasters (KBS, SBS, MBC & EBS).

Season 2 (2022)

Ep. Original broadcast date Average audience share
(Nielsen Korea)[16]
Nationwide Seoul
1 February 17, 2022 6.455% 6.720%
2 February 24, 2022 7.535% 8.396%
3 March 3, 2022 7.195% 8.457%
4 March 10, 2022 7.141% 7.707%
5 March 17, 2022 7.236% 7.878%
6 March 31, 2022[lower-alpha 5] 6.506% 6.880%
7 April 7, 2022 6.256% 6.904%
8 April 14, 2022 6.282% 6.761%
9 April 21, 2022 6.100% 6.571%
10 April 28, 2022 5.756% 6.041%
11 May 5, 2022 7.503% 8.002%
12 May 12, 2022 6.798% 7.403%
13 May 19, 2022 5.778% 5.962%
Average 6.657% 7.206%
  • In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.
  • This show airs on a cable channel/pay TV which normally has a relatively smaller audience compared to free-to-air TV/public broadcasters (KBS, SBS, MBC & EBS).

Season 3 (2023)

Ep. Original broadcast date Average audience share
(Nielsen Korea)[18]
Nationwide Seoul
1 October 26, 2023 5.950% 6.407%
2 November 2, 2023 6.555% 6.893%
3 November 9, 2023 6.655% 7.667%
4 November 16, 2023 5.636% 6.248%
5 November 23, 2023 5.095% 5.312%
6 November 30, 2023 5.682% 6.505%
7 December 7, 2023 5.193% 5.494%
8 December 14, 2023 5.814% N/A
9 December 21, 2023 5.640%
10 December 28, 2023 5.305%
11 January 4, 2024 5.220% 5.910%
12 January 11, 2024 4.988% 5.508%
13 January 18, 2024
Average
  • In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.
  • This show airs on a cable channel/pay TV which normally has a relatively smaller audience compared to free-to-air TV/public broadcasters (KBS, SBS, MBC & EBS).

Awards and nominations

Award ceremony Year Category Nominee / Work Result Ref.
Cable TV Broadcasting Awards 2022 Star Award Unexpected Business Won [19]

Notes

  1. For Season 3
  2. Park Inbee appeared with her husband Nam Gi-hyeob and her younger sister Park In-ah.
  3. Jo Bo-ah was the only guest in Season 1 invited by the production staff.
  4. Hong Kyung-min was invited as a guest singer for diners to celebrate the final night, but would eventually help out as a part-time worker.
  5. No new episode was aired on March 24, 2022, due to the broadcast of the 2022 FIFA World Cup qualifier match between South Korea and Iran.

References

  1. "'어쩌다 사장' 차태현·조인성의 시골슈퍼 영업일지…상반기 첫 공개(공식)". MK스포츠 (in Korean). Retrieved March 5, 2021.
  2. "'어쩌다 사장' 차태현X조인성 공식포스터, 25일 첫방 [공식]". Sports Donga (in Korean). February 5, 2021. Retrieved March 5, 2021.
  3. Kim Na-young (December 6, 2021). "차태현X조인성 다시 한 번 '어쩌다 사장' 된다…"시즌2 내년 상반기 방송"" [Cha Tae-Hyun X Jo In-Sung Becomes the 'Chief' Once Again... “Season 2 broadcast in the first half of next year”]. mksports (in Korean). Retrieved December 6, 2021.
  4. Choi Hee-jae (January 20, 2022). "차태현X조인성 "우리가 어쩌다가"…1차 티저 공개 (어쩌다 사장2)" [Cha Tae-hyeon X Jo In-sung "What Happened to Us"... 1st teaser released (Unexpected Business 2)] (in Korean). Xports News. Retrieved January 20, 2022 via Naver.
  5. Kang Min-kyung (September 27, 2023). "[공식] 美 한인마트서 영업하는 차태현·조인성…'어쩌다 사장3' 10월 26일 첫 방송" [[Official] Cha Tae-hyun and Jo In-seong operate at a Korean supermarket in the U.S.… ‘Somehow I’m the President 3’ first airs on October 26th] (in Korean). Ten Asia. Retrieved September 27, 2023 via Naver.
  6. Kim Yeon-joo (October 6, 2023). "'무빙' 두식X계도의 변신...'어쩌다 사장3' 디즈니 플러스 스트리밍 확정" (in Korean). TV Report. Retrieved October 27, 2023 via Naver.
  7. Yoo Soo-yeon (September 27, 2023). "'어쩌다 사장3', 차태현X조인성의 한인 마트 영업 일지...10월 26일 첫 시작" (in Korean). OSEN. Retrieved September 27, 2023 via Naver.
  8. Jang Da-hee (March 31, 2022). "어쩌다 사장2' 홍현희X이은형 등장…임주환·이광수, 꼰대력 폭발" [Hong Hyun-hee X Lee Eun-hyung appeared in 'Somehow the President 2'... Lim Joo-hwan and Lee Kwang-soo, the explosive power of Kkondae] (in Korean). spoTV News. Retrieved March 31, 2022 via Naver.
  9. Kim Hyun-sook (April 7, 2022). "윤경호·신승환·박효준 누와르3인방 '어쩌다 사장2' 출격" [Yoon Kyung-ho, Shin Seung-hwan, and Park Hyo-joon's Noir trio 'Somehow, President 2' scrambles] (in Korean). NEWSIS. Retrieved April 7, 2022 via Naver.
  10. Shim Eon-kyung (January 21, 2022). "[단독]설현, '어쩌다 사장2' 출격…조인성과 '안시성' 남매 인연" [[Exclusive] Seolhyun, 'Somehow, President 2' sortie... Sibling relationship with Jo In-sung and 'Ansi-seong'] (in Korean). SPOTV News. Retrieved January 21, 2022 via Naver.
  11. Hwang Hye-jin (January 24, 2022). "김혜수, 김우빈X이광수 이어 '어쩌다 사장2' 게스트 출격(공식)" [Following Kim Hye-soo, Kim Woo-bin X Lee Kwang-soo, 'Somehow the President 2' guest scramble (official)] (in Korean). Newsen. Retrieved January 24, 2022 via Naver.
  12. Lee Ye-jin (August 29, 2023). "박보영, 차태현x조인성과 美 떠난다…'어쩌다 사장3' 출격 [공식입장]" [Park Bo-young, Cha Tae-hyun and Jo In-sung leave for the US... ‘Somehow the President 3’ appears [Official statement]] (in Korean). Xports News. Retrieved September 27, 2023.
  13. Jang Woo-young (August 25, 2023). "'어쩌다 사장3' 측 "김아중→임주환·박병은·윤경호 출연 맞다" [공식입장]" (in Korean). OSEN. Retrieved September 27, 2023.
  14. 1 2 Kim Chae-yeon (August 24, 2023). "박경림·한효주, '어쩌다 사장3' 뜬다..조인성과 재회 [공식입장]" [Park Kyung-rim and Han Hyo-joo appear on 'How the Boss 3' appears... Reunite with Jo In-sung [Official Statement]] (in Korean). OSEN. Retrieved September 27, 2023.
  15. Jang Woo-young (August 25, 2023). "'어쩌다 사장3' 측 "김아중→임주환·박병은·윤경호 출연 맞다" [공식입장]" (in Korean). OSEN. Retrieved September 27, 2023.
  16. 1 2 "Nielsen Korea". AGB Nielsen Media Research (in Korean). Retrieved May 6, 2022.
  17. "Nielsen Korea". AGB Nielsen Media Research (in Korean). Retrieved February 25, 2021.
  18. "Nielsen Korea". AGB Nielsen Media Research (in Korean). Retrieved October 27, 2023.
  19. Lee Seung-mi (December 1, 2022). "tvN '어쩌다 사장', 케이블TV 방송대상 수상 [연예뉴스 HOT]" [tvN ‘Somehow President’, Awarded the Cable TV Broadcasting Grand Prize [Entertainment News HOT]] (in Korean). Sports DongA. Retrieved December 1, 2022 via Naver.
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