 Red logo used from 2004 to 2007. | |
| Ownership | |
|---|---|
| Owner | UKTV (BBC Worldwide/Virgin Media) |
| Sister channels | UKTV Documentary UKTV Drama UKTV Food UKTV G2 UKTV Gardens UKTV Gold UKTV History UKTV People UKTV Style |
| History | |
| Launched | 15 January 2003 |
| Closed | 14 October 2007 |
| Replaced by | Dave (Freeview) UKTV Style +2 (Sky) |
| Former names | UK Bright Ideas (2003-2004) |
UKTV Bright Ideas was a digital television channel broadcast in the United Kingdom, which was part of the UKTV family of channels. The channel broadcast a variety of programmes, often originally aired on UKTV Style, UKTV Food and UKTV Gardens, and are thus mainly cookery, DIY and gardening. The channel broadcast from 6:00am-6:00pm every day, timesharing with Ftn.
History
On 3 October 2002, the channel was announced under the name of UK HomeStyle, as part of a preparation of networks on the Freeview service.[1] Unlike the other free-to-air offering from UKTV - UK History, UK HomeStyle would be a highlights network that would showcase programming from UK Style and UK Food for the Freeview audience, offering them what is shown on their paid networks. On 12 December, it was announced that the channel would officially launch as UK Bright Ideas, due to trademark issues with the original name and its other planned name UK Homes.[2]
The channel was launched on 15 January 2003. The channel was initially only shown on the Freeview digital terrestrial television platform, but later expanded to air on Sky Digital, NTL and Telewest.
Along with the rest of the UKTV network, the "UK" prefix was changed to "UKTV" on 8 March 2004 and it became UKTV Bright Ideas.
Closure
On 8 August 2007, it was announced that UKTV would replace UKTV Bright Ideas with a relaunched version of UKTV G2 on the Freeview platform.[3] This was finalised in September 2007, when they officially announced that UKTV G2 would be rebranded as Dave and launch on Freeview, replacing UKTV Bright Ideas.[4] Another reason for its closure was because the channel only averaged 0.1% of the audience share.
UKTV Bright Ideas ceased broadcasting on all platforms on 14 October 2007 at 6pm. The last programme on the channel was an episode of Antiques Roadshow, followed by a promotion of Dave. The following day, the bandwidth space that UKTV Bright Ideas used with Virgin1 (the ex-Ftn) would become home to UKTV History, downgrading its hours on the platform, while Dave launched in UKTV History's bandwidth.
Former programming
- A House in Florida - UKTV Style
- Antiques Roadshow - UKTV History
- Ching's Kitchen - UKTV Food
- Design ER - UKTV Style
- Fly to Buy - UKTV Style
- Food Uncut - UKTV Food
- Garden Rivals - UKTV Gardens
- Great Food Live - UKTV Food
- Heaven's Kitchen at Large - UKTV Food
- House Chain: Under Offer - UKTV Style
- House in Spain - UKTV Style
- James Martin Digs Deep
- My Favourite Garden - UKTV Gardens
- Model Gardens - UKTV Gardens
- Our House - UKTV Style
- Perfect Properties - UKTV Style
- Ready Steady Cook - UKTV Food
- Safari Chef with Mike Robinson - UKTV Food
- Summer Live - UKTV Style
- The Thai Way - UKTV Food
- Tuscany to Go - UKTV Food
- Worrall Thompson
References
- ↑ "UPDATED: Freeview to launch at end of month". Digital Spy. 3 October 2002.
- ↑ https://www.campaignlive.co.uk/article/media-briefs-uktv-name-lifestyle-channel-uk-bright-ideas/166670
- ↑ UKTV considers G2 Freeview launch Digital Spy, August 8th 2007
- ↑ "It's Dave – not Bright Ideas and evening History – ukfree.tv – independent digital TV and switchover advice". Retrieved 4 November 2007.
External links
- The TV Room looks at presentation/branding on the UKTV channels