Tradedoubler is a global affiliate marketing network and a provider of performance marketing and technology solutions.

The Tradedoubler network was the first affiliate network which operates across Europe. Today it consists of more than 3,000 advertisers (brands) and over 180,000 publishers (websites) worldwide.

In addition to classical affiliate marketing, the company offers other performance marketing and technology solutions in support of the entire customer journey. For this reason, Tradedoubler is also known as "The Performance Group".

Besides the affiliate network of Tradedoubler, the Performance Group includes a proprietary influencer network (Metapic), an app marketing agency (Appiness), a lead generation business (LeadsLab), a voucher website (Copacoupona), and an offer for email marketing campaigns.

Tradedoubler was founded in Stockholm, Sweden, by Felix Hagnö and Martin Lorentzon^[2] in September 1999. Since 2014, Matthias Stadelmeyer is leading the company as president and CEO.

In addition to the Swedish headquarters, Tradedoubler has 15 offices in several countries and operates in over 80 countries worldwide. Since 2005 Tradedoubler AB has been listed on the Stockholm Stock Exchange.^[3]

Products/services

In the core business of affiliate marketing Tradedoubler offers the following products and services:

• Public Affiliate Network: Global affiliate network with over 180,000 publishers (websites) and more than 3,000 advertisers (brands).
• Tradedoubler PVN: White-label solution for the self-management of affiliate partners and affiliate programs.
• Grow by Tradedoubler: Performance marketing solution for small businesses, startups, and accelerators.

Additionally, Tradedoubler offers various performance marketing solutions:

• metapic: Influencer network that allows brands to work with more than 60,000 digital creators in influencer marketing.
• Onbaz: Metapic has integrated Onbaz into the influencer network to offer live video shopping for its brands and digital creators.
• zezam: Link-in-bio technology to help creators share product recommendations.
• Appiness: App marketing agency with a focus on performance-based App User Acquisition and in-App sales generation.
• LeadsLab: Lead generation for B2B and B2C businesses.
• tryforyou: Product testing platform with more than 50,000 independent product testers.
• Copacoupona: Voucher website with daily updates of the best offers and vouchers.
• R-Advertising: Marketing agency for email marketing.

Locations

Tradedoubler has 15 offices with more than 320 employees in 12 countries:

Stockholm, London, Paris, Mougins, Aix-en-Provence, Munich, Berlin, Madrid, Milan, Copenhagen, Helsinki, Oslo, Sydney, Warsaw, and Rotterdam.

History

In 1999 the company was established in Sweden by Martin Lorentzon and Felix Hagnö as the first affiliate network which operates across Europe with the idea to offer performance-based affiliate marketing solutions. Only two years after the foundation of Tradedoubler, the company was awarded the prestigious Swedish "Guldmusen" prize as "IT Rookie of the Year".

Since 2005 Tradedoubler has been listed on NASDAQ Stockholm.^[4] In the same year the compyn launched a white-label solution for global partner management called Tradedoubler PVN. In 2014 Tradedoubler launched a Business Intelligence solution which provides advertisers (brands) with detailed live information about their program performance and visualises complex data through customised dashboards. One year later, Tradedoubler launched a cookieless tracking technology and in 2016 cross-device tracking. Also in 2016, Tradedoubler acquired the email marketing agency R-Advertising in France. In this year the French media group Reworld Media became Tradedoubler's mahority owner by acquiring a 19.1% stake in the company.^[5][6] In 2017, Reworld Media increased its shareholding in Tradedoubler to 40%. In 2023 their shareholidng in Tradedoubler is at 51.8%.^[7]

Since 2017 Tradedoubler expanded its product portfolio through investments, acquisitions, and the further development of in-house solutions. This includes the purchase of the influencer network Metapic which is now an essentioal part of the Tradedoubler business. Through the acquisition of shares in Onbaz in 2022 and the purchase of zezam in 2023, Metapic has expanded its business further.

The year 2020 was marked with the launch of Grow by Tradedoubler which enables affiliate marketing for smaller businesses. In addition, the acquisition of the assets of PocketMedia took place which led to the foundation of Appiness one year later.

References