Tracker is a chewy cereal bar manufactured by Mars, Incorporated,[1] which has been sold in the UK and Ireland since the 1980s.[2] The same product is sold in other parts of Europe under the manufacturers' Balisto brand.[3]

Trackers come in seven flavours: Crunchy Peanut, Chocolate Chip, White Chocolate Chip, Roasted Nut, Raisin, Burst of Berries and Tangy Lemon. Of these varieties, the first two are sold under the Balisto brand in Switzerland, while three varieties are reportedly "certified" by the producer as kosher.[4]

The bars are individually wrapped, and are sold individually or (in some the case of some varieties) can be bought in multi-pack grocery boxes.[5]

As of 2002, Mars' Tracker brand reportedly had an 11% market of the UK cereal bar market, behind Kellogg's Nutri-Grain and Special K products.[3]

References

  1. ↑ Kenny, Brian; Dyson, Karen (22 July 2016). Marketing in Small Businesses. Routledge. p. 152. ISBN 978-1-134-86081-4.
  2. ↑ Jethwa, Priyanka (19 November 2019). "Tracker bars relaunched with new look and recipe". betterretailing.com. Retrieved 8 July 2022.
  3. 1 2 Chandiramani, Ravi (7 March 2002). "Mars weighs name change for Tracker". campaignlive.co.uk. Retrieved 8 July 2022. Mars is considering rebranding its Tracker bar as Balisto, its European equivalent [..and..] expand the brand's UK offering beyond its half a dozen existing variants to take in the dozen or so different versions marketed under the Balisto name [..] Tracker holds an 11% share of the UK cereal bar market, lagging far behind market leader Kellogg, whose combined Nutri-Grain and Special K brands enjoy a 58% share
  4. ↑ "Exclusive: Mars bars go kosher". thejc.com. The Jewish Chronicle. 4 June 2009. Retrieved 8 July 2022.
  5. ↑ "Breakfast bites back". scottishgrocer.co.uk. 8 January 2020. Retrieved 8 July 2022.
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