Early years as corporate team

The club was founded in 1968 as Towa Real Estate SC in Nasu, Tochigi.^[2] They were promoted to the Japan Soccer League (JSL) Division 1 in 1972. They changed their name to Fujita Kogyo S.C. when Towa Estate Development gave up the ownership to their parent company Fujita Industries, which moved the club to Hiratsuka.

They won the JSL three times (including two doubles with the Emperor's Cup) between 1977 and 1981. They were nevertheless relegated to the JSL's Division 2 in 1990. Although they won the last JSL Division 2 season in 1991–92, the professionalization and formation of the J.League meant they did not meet the new top flight league's criteria and the runners-up, Kashima Antlers (formerly Sumitomo), were promoted instead.

1993: JFL

In 1993, they adopted new name Shonan Bellmare. Their application to the J.League Associate membership was accepted. They played in the former Japan Football League Division 1 and won the league championship. After Hiratsuka City Council committed to finance the refurbishment of the Hiratsuka Stadium to meet the J.League requirements, J.League accepted the club.

1994–1997: Golden era

Hidetoshi Nakata, who won the Asian Cup Winners' Cup trophy in 1996

The club was forced to change their name to Bellmare Hiratsuka because J.League required the participants to designate only one city or town as their hometown and include its name in the club names at that time. The club initially struggled to cope with the J.League opponents and finished 11th out of 12 in the first stage of the 1994 season. However, they came back in the second stage and finished 2nd. With this momentum, the club won the 1994–1995 Emperor's Cup. This title qualified Bellmare for the 1996 Asian Cup Winners' Cup, which they won by beating Iraq's Al Talaba in the final. Hidetoshi Nakata joined the team in 1995 and they also successfully recruited Brazilian-born Wagner Lopes and influential Korean international Hong Myung-bo. This is arguably the most successful period of the club.^[3]

1998–1999: Difficult period

Four Bellmare players were selected for the 1998 FIFA World Cup. They were Nakata, Lopes, Hong and a goalkeeper Nobuyuki Kojima. However, as Nakata left for Italian club Perugia just after the World Cup, the club's fortune started to decline. The main sponsor Fujita decided to discontinue the financial support in 1999 due to their own financial difficulties. ^[4] It forced the club to release some highly paid players including Lopes, Hong and Kojima. They finished bottom of J1 in 1999 and were relegated to J2.

2000–2009: J2

The club made a new start. The ownership was transferred to a community-owned organisation. They also changed their name to Shonan Bellmare as J.League allowed them to enlarge their designated hometowns to include several cities and towns surrounding Hiratsuka. ^[4] The club's performance on the pitch has not been strong and they have not been serious contenders for the promotion to J1 so far.

A J1 comeback in 2010, if they are able to achieve promotion, will be the first without Fujita as their sponsor. Although for a time they refused to consider their history as the championship-winning Fujita corporate team in their current history, this year they celebrated the club's 40-year anniversary in 2009 as deduced from the badge in their Web site.

On 5 December 2009, Shonan returned to J1 as third-place finishers in 2009 seasons.

2010–present: Return to J1

The club returned to the J1 in 2010, but injured one after another and J2 was relegated after leaving four games. In the end, he won 21 consecutive league games. It was the worst record of J1 at that time. After that, the team will be repeatedly demoted to J2 and promoted to J1.

In recent years, the team has been steadily emphasizing. In 2014, the team made good progress in the J2, winning 14 consecutive games from the opening. The team was defeated by Ehime FC in the 15th round, but after that they lost 21 battles. J1 automatic promotion is confirmed. As a result, he won the J2 with 31 wins, 8 draws, 3 losses and 101 points in the 2014 season. In 2016, in the J1, Shonan Bellmare was the final result in 8th place, and it was the first time for J1 to remain in history. In addition, at the EAFF E-1 Football Championship 2015 held in August, Wataru Endo, who was on the team at the time, participated as a representative of Japan. In 2018, won the J.League Cup. ^[5] It was the first time for Shonan Bellmare to win three major titles since winning the 74th Emperor's Cup in the Bellmare Hiratsuka.

On the operational side, there was some report that the club fell into excess debt of more than 100 million yen in February 2012, and in the worst case the club itself could be dissolved (the actual amount of excess debt was 82.68 million yen). However, the debt insolvency was resolved by two capital increases. ^[6] In April 2018, SANEI ARCHITECTURE PLANNING, which was the largest shareholder of Shonan Bellmare, established "Merudia RIZAP Shonan Sports Partners" in collaboration with RIZAP GROUP. The new company acquired a 50% stake in Shonan Bellmare.^[7] RIZAP GROUP intends to invest 1 billion yen in Bellmare over the next three years. ^[8]

Kit evolution

Home Kits - 1st
1994 - 1996	1997 - 1998	1999 - 2000	2001 - 2002	2003 - 2004
2005 - 2006	2007	2008	2009	2010
2011	2012	2013	2014	2015
2016	2017	2018	2019	2020
2021	2022	2023 -

Away Kits - 2nd
1994 - 1996	1997 - 1998	1999 - 2000	2001 - 2002	2003 - 2004
2005 - 2006	2007	2008	2009	2010
2011	2012	2013	2014	2015
2016	2017	2018	2019	2020
2021	2022	2023 -

Alternative Kits - 3rd
2012 Tanabata Memorial	2013 Tanabata Memorial	2014 Tanabata Memorial	2015 Tanabata Memorial	2016 Tanabata Kinen
2017 Tanabata Memorial	2018 Tanabata Memorial	2018 50th anniversary	2019 Tanabata Memorial	2020 Tanabata Memorial
2021 Tanabata Memorial	2022 Sunflower	2023 3rd -

League

As Towa / Fujita (until 1992); Bellmare Hiratsuka (1993–1999); Shonan Bellmare (2000–present)

• Japan Soccer League Division 1 (first tier):
  • Champions: 1977, 1979, 1981
• Japan Soccer League Division 2/(old) Japan Football League Division 1/J.League Division 2 (second tier):
  • Champions: 1991–92, 1993, 2014, 2017

Cup

• Emperor's Cup: 1977, 1979, 1994
• JSL Cup/J.League Cup: 1973, 2018
• Japanese Super Cup: 1978, 1982
• All Japan Senior Football Championship: 1971

Continental

• Asian Cup Winners' Cup: 1995

Invitational

• BTV Cup: 2016

Current squad

As of 17 August 2023.^[9]

Note: Flags indicate national team as defined under FIFA eligibility rules. Players may hold more than one non-FIFA nationality.

No. Pos. Nation Player 1 GK  KOR Song Bum-keun 2 DF  JPN Daiki Sugioka (vice-captain) 3 DF  JPN Hirokazu Ishihara 4 DF  JPN Koki Tachi 5 MF  JPN Satoshi Tanaka 6 DF  JPN Takuya Okamoto 7 MF  JPN Hiroyuki Abe 8 DF  JPN Kazunari Ono 10 MF  JPN Naoki Yamada 11 FW  NOR Tarik Elyounoussi 13 MF  JPN Taiyo Hiraoka 14 MF  JPN Akimi Barada 15 MF  JPN Kohei Okuno (on loan from Gamba Osaka) 16 DF  JPN Shuto Yamamoto 17 FW  JPN Yuki Ohashi 19 MF  JPN Sho Fukuda 21 GK  JPN Hiroki Mawatari

No. Pos. Nation Player 22 DF  JPN Kazuki Oiwa (captain) 23 GK  JPN Daiki Tomii 25 FW  JPN Yamato Wakatsuki 26 MF  JPN Taiga Hata 27 MF  JPN Masaki Ikeda 28 DF  JPN Arata Yoshida 29 FW  JPN Akito Suzuki 30 MF  JPN Junnosuke Suzuki 31 GK  JPN Kotaro Tachikawa 32 DF  JPN Sere Matsumura 33 DF  JPN Naoya Takahashi DSP 37 FW  JPN Hisatsugu Ishii Type 2 39 FW  JPN Akira Silvano Disaro 44 MF  JPN Yoshihiro Nakano 47 DF  KOR Kim Min-tae (on loan from Kashima Antlers) 88 MF  JPN Kosuke Onose

Out on loan

Note: Flags indicate national team as defined under FIFA eligibility rules. Players may hold more than one non-FIFA nationality.

No. Pos. Nation Player 20 MF  JPN Ryota Nagaki (to Tokushima Vortis) 35 DF  JPN Toru Shibata (to Fukushima United) — GK  JPN Kota Sanada (to Veertien Mie) — DF  JPN Kodai Minoda (to Vanraure Hachinohe) — DF  JPN Taisei Ishii (to Veertien Mie)

No. Pos. Nation Player — MF  JPN Mitsuki Saito (to Vissel Kobe) — MF  JPN Sho Hiramatsu (to FC Ryukyu) — MF  JPN Sosuke Shibata (to Kataller Toyama) — FW  JPN Ryo Nemoto (to Tochigi SC)