Dixie Carter
Carter in 2011
Born (1964-10-06) October 6, 1964
Dallas, Texas, U.S.
Alma materUniversity of Mississippi
Years active1993–present
SpouseSerg Salinas
Children2

Dixie Carter-Salinas (born October 6, 1964) is an American businesswoman. She is best known for her time as president of the professional wrestling promotion Total Nonstop Action Wrestling (TNA).

Carter was in a backstage role during her early time with the company, though began to appear on TNA programming from 2009, and became an on-screen storyline character in 2010. In 2012, Carter purchased the majority share of TNA from Panda Energy International, making her the majority owner.[1] In 2016, Billy Corgan succeeded Carter as president, with Carter becoming chairwoman of the promotion. Following a restructuring period, Anthem Sports & Entertainment purchased the majority of the promotion from Carter. The promotion was subsequently renamed Impact Wrestling in 2017, and Carter would remain a minority owner until she left.

Early life

Carter was born in Dallas, Texas[2] to parents Robert W. and Janice Carter.[3] She graduated from The Hockaday School in 1982 and subsequently attended the University of Mississippi, graduating in 1986 with a Bachelor of Business Administration. While a student, Carter was active on the Student Programming Board, and was a member of the Kappa Kappa Gamma women's fraternity. In addition, Carter worked as an intern with Levenson and Hill, a marketing and advertisement firm in the Las Colinas suburb of Dallas, Texas. Upon graduating, Carter became a full-time employee of Levenson and Hill, receiving a promotion to the position of vice president at the age of 32. In 1993, she started her own business in Nashville, focusing primarily on sport and music representation.[2][4][5][6]

Business career

Total Nonstop Action Wrestling (2002–2017)

In 2002, the president of Monterey Peninsula Talent (a booking agency) contacted Carter and informed her that Total Nonstop Action Wrestling, a professional wrestling promotion, required a marketing and publicity outlet. Carter began working with TNA, but, two months later, was informed by Jeff Jarrett (a part-owner of TNA) that a key financial backer (HealthSouth Corporation, which was having financial problems due to its being investigated for accounting irregularities) had withdrawn support from TNA, and that the company was in dire straits as a result.[4] Carter, claiming to "[See] the potential in a marketplace that had one company WWE with a US$900 million market cap and no competitor", contacted her parents, the owners of Panda Energy International, a Dallas-based energy company. In October 2002, Panda Energy purchased 71% of TNA from the HealthSouth Corporation for $250,000. On October 31, 2002, TNA (which originally traded as "J Sports and Entertainment") was renamed "TNA Entertainment".[4][5][7] Carter was appointed president of TNA Entertainment in spring 2003.[8] In December 2007, Carter voluntarily appeared before United States Congress to be interviewed regarding professional wrestling in the wake of the Chris Benoit double murder and suicide.[8] Carter served as the president of TNA until August 12, 2016, when she was announced as the new chairwoman of the promotion, with Billy Corgan taking over the presidency.[9] Soon after, however, it was announced that Corgan would sue the company and Carter, as he was lied to about when he would get his money back. On November 30, it was reported that Corgan had settled his lawsuit against TNA, with Anthem Sports & Entertainment Corp. acquiring the loans Corgan made to Carter in the process. In late November 2016, it was reported that, once Corgan's lawsuit was settled, TNA would go through a restructuring period that would see ownership change, with Anthem taking 85%, Aroluxe 10%, and Dixie Carter retaining 5%, making Carter the minority owner and leaving her with no decision-making power in TNA going forward.[10] On January 4, 2017, Anthem Sports and Entertainment purchased 85% majority stake of TNA Wrestling and Carter resigned as chairwoman after fourteen years in charge. Ed Nordholm of Anthem took over as president.[11] Carter joined the Advisory Board of Fight Media Group, the division of Anthem that deals with the combat sports-related assets of the company where she would focus on the global growth of the brands in that division, while also remaining as a minority shareholder of the company until she left in the same year.[12]

Professional wrestling career

Total Nonstop Action Wrestling

Sporadic appearances (2009–2012)

Carter speaks to the crowd in 2010

After making only occasional appearances on pay-per-views, Carter made her first appearance on TNA Impact! on August 27, 2009, interviewing new signee Bobby Lashley.[13]

In early 2010, after the debuts of Hulk Hogan and Eric Bischoff, Carter became a regular authority figure on Impact!, before losing her on-screen power to the two of them, on the October 14, 2010, edition of Impact!.[14][15] However, Carter would make another appearance on the November 25, 2010, edition of Reaction when, in storyline, she informed Hogan and Bischoff that a judge filed an injunction against the two on behalf of Carter over not having signatory authority.[16]

On the March 3, 2011, edition of Impact!, the result of the court battle between Carter and Hogan was revealed, with Hogan declaring himself as the new head of TNA Wrestling.[17] Carter returned to TNA on October 16 at Bound for Glory, when Sting defeated Hogan to bring her back to power.[18] Carter made an appearance on the December 8 edition of Impact Wrestling, along with Sting to confront TNA World Heavyweight Champion, Bobby Roode. The segment ended with Roode spitting in Carter's face.

In the summer of 2012, Carter was also the focal point in a storyline where Kazarian and Christopher Daniels accused her of having an affair with company TNA mainstay A.J. Styles. The duo provided compromising footage of Carter and Styles entering a hotel together as well as photographs of them embracing. Carter's real-life husband Serg Salinas made a televised appearance on Impact Wrestling where he knocked Styles to the ground. It was ultimately revealed that Carter and Styles were merely helping a mutual friend, Claire Lynch, work through drug addiction issues.

Dixieland (2013–2014)

Carter appeared at the ending segment of Impact Wrestling on September 19, 2013, to (in character) confront AJ Styles over the remarks he has made about the way she was running the company. Carter responded by saying that Styles was not a great wrestler and claimed that she was the one who created the Styles' persona to get marketing for the company. She added that Styles would still be living in poverty if her father didn't pay him, and she was the one who created this house (TNA). She was about to leave when Styles was going to respond, she decided to end the show by cutting off the microphones and turning off the lights, thus turning into a villainess in the process.[19] On the following episode of Impact Wrestling, Carter ripped up AJ Styles' new contract as awarded by Hulk Hogan, then gave Hogan an ultimatum to join forces with her by next week. Hogan declined her offer and quit, Carter initially begged him to reconsider, but then claimed Hogan could not quit because she had fired him, though Hogan had already walked off camera by this point.[20] At Bound For Glory, the evil Dixie interfered in the main event and ordered referee Earl Hebner not to count Styles' pin; however, Styles would ultimately defeat Bully Ray to become the TNA World Heavyweight Champion.[21] Next week, she tried to convince Styles to sign a new contract with TNA, but Styles refused, leaving the company with the title. On October 29, 2013, Carter vacated the title. However, Styles announced a title defense in Asistencia, Asesoría y Administración promotion. When Dorian Roldán, AAA owner, announced Judas Mesias as AJ's rival, Carter said that she talked with Roldán attempting to cancel the match. Meanwhile, she announced a tournament to crown a new TNA Champion, as she refused to recognize Styles' reign. Magnus eventually won the tournament and the championship at Impact Wrestling: Final Resolution by defeating Jeff Hardy in the eponymous Dixieland match, with the help of Rockstar Spud and Dixie's storyline nephew Ethan Carter III. They formed "Team Dixie" in the process.[22]

On January 9, 2014, Magnus defeated AJ Styles upon his return to TNA, unifying the titles. Styles left TNA after the match.[23] On January 30, 2014, Montel Vontavious Porter debuted in TNA as an investor and entered into a feud with Carter. At Lockdown 2014, Dixie Carter's team of Bobby Roode, Austin Aries, and The BroMans (Robbie E and Jessie Godderz) lost to MVP's team of himself, The Wolves, and Willow in a Lethal Lockdown match after interference from the special referee, Bully Ray, who was initially intended to be the "insurance" for Dixie's team. As a result of her team's defeat, MVP took control of TNA as the (storyline) Director of Wrestling Operations. Following the events of Lockdown, Dixie feuded with Bully Ray, who promised that he would put her through a table. On the June 27 tapings of Impact that aired August 7, Carter was put through a table by Bully Ray.

Various appearances (2015–2016)

At the June 26, 2015 tapings for the July 8 episode of Impact Wrestling, Carter made her first televised appearance after a nearly year long absence. After her nephew, Ethan Carter III, finished his match with Kurt Angle, Carter admitted that she was on a power trip whose ego got the best of her, and that the company doesn't belong to her or her nephew, but to the fans and apologized for her actions for the past year and a half saying that she would not make those same mistakes again, this would turn Dixie into a babyface once again.[24]

On the January 5 live debut of Impact Wrestling on Pop TV, Dixie opened the show feuding with Ethan Carter III and ended up leaving abruptly when Eric Young attacked Matt Hardy, who was confronting Carter.

Personal life

Carter is married to Serg Salinas, former music producer for TNA with whom she has two children; a daughter Reese and a son Tanner.[25] In November 2019, Carter appeared on Ant & Dec's DNA Journey as it was revealed that she is a distant cousin of British television host Declan Donnelly.[26] She has also appeared on WWE's Kurt Angle: Homecoming episode of the WWE Network series WWE 24.[27]

Legacy

Carter has been criticized due to her decisions about TNA. AJ Styles, once dubbed as "The Face of TNA", said that Carter ruined TNA because of her "not knowing what's best for business".[28] Konnan claimed Carter is "incompetent" and "she doesn't know what she is doing".[29] Vince Russo has also been critical of Carter's management style stating, "Dixie just did so much more damage than good, just not being upfront and not being honest and everything was underhanded and behind people's back. I can't tell you how many times as my boss, she would tell me something and then it always ended with, 'but you can't say anything, you can't tell anybody' and that was just so hard to work under that umbrella".[30]

Kurt Angle praised Carter as a "great boss", stating, "Sometimes, having a woman in charge is a lot better than a man, because they're so much more understanding, more compassionate".[31] Hernandez praised Carter as "smart" for delegating responsibilities to others with more knowledge of the professional wrestling business.[32] Eric Bischoff also praised Carter as an "intelligent woman" who could sell her product to corporate executives but criticized her for not having an overall vision for the company.[33] Meanwhile, Bruce Prichard described Carter as "very gullible",[34] and criticized the corporate structure within TNA.[35]

Various women who performed for the Knockouts division criticized Carter. Velvet Sky said that Carter "ruined it for all of us".[36] Sky also stated that Spike TV canceled Impact Wrestling after they got tired "of Carter's shit".[37] Angelina Love, Velvet Sky's tag team partner, said that working with her was "a disaster".[38] Tara ended on bad terms with TNA, complaining of that the company was disorganized under Carter's leadership.[39]

Awards and accomplishments

References

  1. ↑ "IMPACT Ventures Names Billy Corgan Its New President; Current President Dixie Carter Becomes Chairman – Impact Wrestling". impactwrestling.com. Archived from the original on August 15, 2016.
  2. 1 2 Myers, K. (Spring 2006). "Wrestling With Success". OleMissBusiness.com. Archived from the original on April 10, 2007. Retrieved April 15, 2007.
  3. ↑ "Park Cities Quail 2010 Dinner & Auction - Celebrating Robert W. Carter" (PDF). Park Cities Quail. May 3, 2010. p. 8. Archived from the original (PDF) on September 4, 2012. Retrieved January 17, 2012.
  4. 1 2 3 Hall, C. (September 27, 2005). "Ex-Hockaday girl wrangles wrestlers". The Dallas Morning News. Retrieved April 15, 2007.
  5. 1 2 Robinson, B. (April 5, 2007). "From Rebel to wrestling". The DM Online. Archived from the original on June 16, 2007. Retrieved April 15, 2007.
  6. ↑ Oliver, G. (June 13, 2007). "Dixie Carter reflects on five years of TNA". Canadian Online Explorer. Archived from the original on October 7, 2014. Retrieved June 15, 2007.
  7. ↑ "An Exclusive Interview With TNA President Dixie Carter". Total Nonstop Action Wrestling. August 26, 2005. Archived from the original on September 30, 2007. Retrieved April 15, 2007.
  8. 1 2 United States House Committee on Oversight and Government Reform (December 6, 2007). "Interview of: Dixie Carter" (PDF). United States House of Representatives. Archived from the original (PDF) on February 22, 2011. Retrieved April 26, 2008.
  9. ↑ Currier, Joseph (August 12, 2016). "Dixie Carter no longer TNA President, Billy Corgan takes over". Wrestling Observer Newsletter. Retrieved August 12, 2016.
  10. ↑ "Billy Corgan settles with TNA". November 30, 2016.
  11. ↑ "Dixie Carter Resigns As TNA Chairman, Anthem Forms New Company For TNA - Fightful Wrestling". www.fightful.com.
  12. ↑ "Anthem Acquires Majority Interest In TNA, Dixie Carter Comments, Dixie's Status With The Company - WrestlingInc.com". January 4, 2017.
  13. ↑ Keller, Wade (August 28, 2009). "Keller's TNA Impact report 8/27: Results, star ratings, thoughts, observations, nitpicks, quotebook". Pro Wrestling Torch. Retrieved October 15, 2010.
  14. ↑ Keller, Wade (January 4, 2009). "Keller's TNA Impact live report 1/4: Jeff Hardy, NWO reunion, Hulk Hogan, TNA Knockout Title match, more surprises - ongoing coverage". Pro Wrestling Torch. Retrieved October 15, 2010.
  15. ↑ Wilkenfeld, Daniel (October 14, 2010). "Wilkenfeld's TNA Impact report 10/14: Complete "virtual time" coverage of Spike TV's live broadcast". Pro Wrestling Torch. Retrieved October 15, 2010.
  16. ↑ Boutwell, Josh (November 26, 2010). "TNA Impact Results - 11-25-10". WrestleView. Archived from the original on November 27, 2010. Retrieved November 26, 2010.
  17. ↑ Caldwell, James (March 3, 2011). "Caldwell's TNA Impact report 3/3: Ongoing "virtual-time" coverage of Impact on Spike TV - Hogan, wedding, 3/3/11 reveal, Tag Title match, retirement match, celebrities". Pro Wrestling Torch. Archived from the original on November 16, 2011. Retrieved March 3, 2011.
  18. ↑ Caldwell, James (October 16, 2011). "Caldwell's TNA Bound for Glory PPV results 10/16: Ongoing "virtual time" coverage of live PPV - Angle-Roode, Hogan-Sting". Pro Wrestling Torch. Retrieved October 16, 2011.
  19. ↑ "IMPACT Coverage: Dixie/AJ Face to Face, Jeff Hardy vs. Manik, new Champion crowned - PAGE 4". Impact Wrestling. TNA. Archived from the original on September 21, 2013. Retrieved September 20, 2013.
  20. ↑ Caldwell, James (October 3, 2013). "CALDWELL'S TNA IMPACT RESULTS 10/3: Hogan "quits," Magnus runs the gauntlet, latest BFG PPV hype". Pro Wrestling Torch. Retrieved October 20, 2010.
  21. ↑ Caldwell, James. "CALDWELL'S TNA BFG PPV RESULTS 10/20 (Hour 3): Styles vs. Bully for the TNA Title, Sting vs. Magnus". Pro Wrestling Torch. Retrieved October 20, 2013.
  22. ↑ Caldwell, James (December 3, 2013). "TNA News: Impact Spoilers – "Final Resolution" taping results, including TNA Title tournament winner". Pro Wrestling Torch. Retrieved December 21, 2013.
  23. ↑ Caldwell, James (December 5, 2013). "TNA News: Impact Spoiler from Tuesday, preview of Wednesday's Impact TV taping". Pro Wrestling Torch. Retrieved January 14, 2014.
  24. ↑ "Impact Wrestling Taping Results For July 2015". www.wrestlingnewsworld.com. July 31, 2018.
  25. ↑ Forman, Ross (October 4, 2006). "Part Two Of The Interview With TNA President Dixie Carter". Total Nonstop Action Wrestling. Archived from the original on October 23, 2006. Retrieved January 17, 2012.
  26. ↑ "Declan Donnelly discovers he's related to wrestling legend Dixie Carter in Ant and Dec's DNA Journey- and viewers are stunned – Metro".
  27. ↑ "Dixie Carter Interviewed for WWE 24 Special on Kurt Angle, Premieres Next Week". Pro Wrestling Sheet | Insider Wrestling News and Reports. July 7, 2017. Retrieved July 8, 2017.
  28. ↑ "AJ Styles: Dixie Carter 100% Ruined TNA | Fightful News".
  29. ↑ "Konnan sobre TNA: "Dixie Carter es incompetente" | Superluchas". November 17, 2016.
  30. ↑ "Vince Russo Believes It Was A Mistake For TNA To Bring In Bruce Prichard & Eric Bischoff Into TNA". September 9, 2015. Retrieved February 10, 2021.
  31. ↑ "Kurt Angle Says Dixie Carter Was More Compassionate Than A Male Boss". April 15, 2021. Retrieved April 29, 2021.
  32. ↑ "Shawn Hernandez Talks About Vince Russo, Dixie Carter, Latin American Xchange, Six-Sided Ring". July 31, 2014. Retrieved May 22, 2021.
  33. ↑ "Eric Bischoff Compares Working For Dixie Carter, Vince McMahon And Verne Gagne". June 30, 2020. Retrieved May 23, 2021.
  34. ↑ "Bruce Prichard Shoots On TNA, Dixie Carter & Vince Russo". April 1, 2014. Retrieved May 22, 2021.
  35. ↑ "Bruce Prichard Discusses Organizational Problems in TNA With Dixie Carter, His Frustrations With TNA Wanting to 'Beat WWE'". June 10, 2019. Retrieved May 22, 2021.
  36. ↑ Velvet Sky [@VelVelHoller] (August 16, 2020). "@TWMWrestle All because one person ruined it for us all. We had a stacked roster and were on the up and up and then crashed because of selfishness and poor business decisions. These are facts, not just my perspective" (Tweet). Archived from the original on August 16, 2020. Retrieved June 21, 2021 – via Twitter.
  37. ↑ Velvet Sky [@VelVelHoller] (August 10, 2018). "No Dave, Spike canceled because they got tired of Dixie Carter's shit. She's the one who ruined TNA for all of us. They may have not been crazy about Russo, but Dixie is to blame. https://t.co/paYcX3CEMV" (Tweet). Archived from the original on April 25, 2021. Retrieved June 21, 2021 – via Twitter.
  38. ↑ "Angelina Love Reveals How Dixie Carter Cost TNA Their Spike TV Deal". August 25, 2021. Retrieved August 25, 2021.
  39. ↑ "Lisa Marie Varon (Tara) terminó muy resentida con TNA. Incluso quería golpear a Dixie Carter | Superluchas". January 22, 2015.
  40. ↑ Reynolds, RD (January 20, 2014). "Induction: Heel Dixie Carter - 2013 Gooker Award Winner (Winner Turkey Dinner)!". WrestleCrap. Retrieved February 16, 2019.
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