Megmilk Snow Brand Co., Ltd.
FormerlySnow Brand Milk Products Co., Ltd.
TypePublic kabushiki gaisha
TYO: 2270
IndustryDairy
Founded1 October 2009 (2009-10-01) (as Megmilk Snow Brand)
Headquarters
Shinjuku, Tokyo and Sapporo, Hokkaido
,
Japan
ProductsMilk products
OwnersZEN-NOH (13.62%)
Norinchukin Bank (9.92%)
Updated 31 March 2018
Websitewww.meg-snow.com

Megmilk Snow Brand Co., Ltd. (雪印メグミルク株式会社, Yukijirushi Megumiruku Kabushiki-gaisha, TYO: 2270), formerly Snow Brand Milk Products Co., Ltd. (雪印乳業株式会社, Yukijirushi Nyūgyō Kabushiki-gaisha, TYO: 2262) is one of the largest dairy companies in Japan.[1][2]

In 2000, more than 14,000 people got sick from old milk sold by Snow Brand contaminated with the staphylococcus aureus bacteria, the worst case of food poisoning in Japan.[3][4][5][6][7] A criminal probe into the company led to some senior managers being charged with professional negligence.[5][8] Two were convicted, and were given suspended sentences.[9] The company was criticized for failing to recall their product quickly.[1][10]

In January 2003, the company merged with two farm organizations, the National Federation of Agricultural Cooperative Associations and the National Federation of Dairy Cooperative Associations as the Nippon Milk Community Co. and eventually rebranded as the Megmilk Snow Brand Company.[11] Megmilk Snow Brand has a dairy museum in Sapporo.[12]

References

  1. 1 2 Haig, Matt (2005). "5.44 Snow Brand milk products". Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time. Kogan Page. pp. 114–116. ISBN 0-7494-4433-9. Retrieved 6 March 2009.
  2. ↑ Yamaguchi, Mari (30 August 2000). "Japan Concerned Over Food Safety". Washington Post / AP. Archived from the original on 7 November 2012. Retrieved 6 March 2009.
  3. ↑ "Snow low-fat milk makes over 1,500 sick in Kansai". The Japan Times. 1 July 2000. Retrieved 16 April 2012.
  4. ↑ "Snow lied after milk-poisoning case". The Japan Times. 5 July 2000. Retrieved 16 April 2012.
  5. 1 2 "Snow Brand faces criminal probe over tainted milk". The Japan Times. 13 July 2000. Retrieved 16 April 2012.
  6. ↑ "Snow Brand victims top 14,700". The Japan Times. 22 July 2000. Retrieved 16 April 2012.
  7. ↑ "Snow Brand coverup suspected in food poisonings". The Japan Times. 25 August 2000. Retrieved 16 April 2012.
  8. ↑ "Snow Brand to dispute link to death". The Japan Times. 13 December 2001. Retrieved 16 April 2012.
  9. ↑ "Snow Brand employees handed suspended terms for poisoning". The Japan Times. 28 May 2003. Retrieved 16 April 2012.
  10. ↑ Doeg, Colin (2005). "17.4 The scandal the sucked in an industry". Crisis Management in the Food and Drinks Industry: A Practical Approach (2, illustrated, revised ed.). Springer. pp. 186, 188. ISBN 0-387-23382-2. Retrieved 6 March 2009.
  11. ↑ "Snow's successor hopes red cartons gain consumers' blessing". The Japan Times. 21 January 2003. Retrieved 16 April 2012.
  12. ↑ Donnelly, Catherine; Kehler, Mateo (25 October 2016). The Oxford Companion to Cheese. Oxford University Press. p. 789. ISBN 9780199330904.
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