"Slađana"
Single by Senidah
from the album Bez Tebe
Language
Released12 March 2018 (2018-03-12)
Genre
Length2:56
LabelBassivity Digital
Songwriter(s)
Producer(s)Cazzafura
Senidah singles chronology
"Slađana"
(2018)		 "Belo"
(2018)
Music video
"Slađana" on YouTube

"Slađana" (often stylized as "Sladjana"; a feminine given name) is a debut solo single by Slovenian recording artist Senidah and the lead single off her debut solo album Bez Tebe. It was released on 12 March 2018 and was a sleeper hit. The song, sung in Serbian, marked Senidah's breakthrough to the mainstream and fame. Retrospectively, the song was credited for "starting a new musical wave" in former Yugoslavia.[1]

Background

Senidah said she "wanted to try singing in a different language to see what it sounds like", since she had already made music in Slovene and English, and that she didn't aim for commercial success – the sole purpose of making the song was just because she "was able to".[2][3]

The music video was released on 4 March. It got noticed by Slobodan Veljković Coby, the CEO of popular Belgrade-based label Bassivity Digital, who liked the song. A couple of days later, he searched for the video again and was surprised by how little views it had so he contacted the artist and offered a reupload to the label's YouTube channel. Senidah hesitated for a while but eventually she agreed.[4]

Music and lyrics

Sonically, the single is a mid-tempo R&B song with trap influences. It features the artist rap-singing the second verse and singing the first one and the chorus.

Every time Senidah was asked about the lyrics' meaning, she was mysterious and kept giving partial and unclear answers. She said:

"[The song] hides a strong person who, just like everyone else, gets lost sometimes, although it seems that no one can do anything to them".[5]

On a different occasion, she said:

"Slađana is a woman who has everything but has nothing".[2]

There is a belief the song's lyrics are about amphetamine since Slađana is a Slovenian slang for it.[6]

When asked about the lyrics, Senidah once jokingly said the lyricist Benjamin Krnetić was in love with Serbian new wave singer Slađana Milošević.[7][2]

In an interview while doing a photo shoot for a Cockta ad, two years after the release, Senidah said "Who is Slađana?" is a question everybody asks her but she wishes they wouldn't.[8]

Music video

Music video was re-uploaded to Bassivity Digital's YouTube channel on 11 March, a day before the song's digital release. It is directed by Žiga Radulj.[9]

The video consists of four main scenes. The first one depicts Senidah in a dark studio dressed in silver clothes and filmed through see-through plastic. The second one depicts Senidah near a railway sitting on an engine cover of a black Mercedes-Benz G-Class dressed in all red and accompanied by four men in black with covered faces. The third one depicts Senidah dressed in all white performing the song in a city basketball playground accompanied by a large group of men in black, this time with their faces uncovered. The fourth scene depicts Senidah sitting at a table covered by stacks of euros in a dimly lit room full of smoke, starring as a mobster dressed in silver clothes and a white fur coat with short black hair, smoking a cigar and drinking whiskey; she's accompanied by a seminude woman counting money with her face covered by a scarf.[9]

Outdoor scenes are filmed during a cloudy day, presumably in a Slovenian city during late winter, and they're influenced by stereotypical imagery of the former Yugoslav countries consisted of ghettos, gangs, feeling of insecurity, poverty and post-war recovery.[9]

Commercial performance

In less than a month of being released, the music video was viewed three million times on YouTube.[10] As of 21 April 2020, it is viewed more than 50 million times and is her third most viewed video on the platform.[11]

As of 24 July 2019, "Slađana" garnered three million streams on Spotify and is Senidah's first track to do so.[12]

Awards and nominations

Year Ceremony Category Result Ref.
2019 Music Awards Ceremony Hip-Hop/Rap Song of the Year Won [13]

References

  1. ↑ Milaković, Zvonimir (20 November 2022). "SENIDAH ZA STORY O DOSAD NEPOZNATIM DETALJIMA IZ ŽIVOTA: 'Udala sam se, ali...'". Story.hr (in Croatian). Retrieved 26 December 2022.
  2. 1 2 3 Đukić, Deana (13 April 2019). "Senidah: Moja najtužnija pesma o kojoj ne želim da pričam". Hello! (in Serbian).
  3. ↑ "SENIDAH | ONE ON ONE | 04.05.2018. | IDJTV". YouTube. 7 May 2018. Retrieved 30 August 2019.
  4. ↑ "Senidah on Twitter". Twitter. 4 March 2018. Retrieved 1 September 2019.
  5. ↑ "MISTERIOZNA SENIDAH / Diva je koju prozivaju da radi urbani turbo folk, ona priznaje da voli Merlina i Karleušu, ali privatni život skriva od svih". 100posto.hr (in Croatian). 2019-08-07. Retrieved 2019-08-30.
  6. ↑ Šarčević, Tena (27 August 2019). "NE ZNATE TKO SU JALA, BUBA ILI SENIDAH? TAKO SE ZOVU NAJVEĆI IDOLI VAŠE DJECE Dubinski pogled u svijet trap cajki koje su osvojile novu generaciju". Jutarnji list (in Croatian).
  7. ↑ "Senidah prvi put zaplakala pred kamerama: Otvorila nam je dušu, priznala da veruje u bajke, otkrila ko je jedini narodnjak sa kojim bi radila i koju pesmu uvek peva sa suzama (VIDEO) (FOTO)". telegraf.rs (in Serbian). 2019-03-31. Retrieved 2019-08-30.
  8. ↑ "Your Music, Your Thing with Senidah". YouTube. 17 April 2020. Retrieved 29 April 2020.
  9. 1 2 3 "Senidah – Slađana (Official Video)". YouTube. 2018-03-11. Retrieved 2019-08-30.
  10. ↑ Jakšić, Ana (4 April 2018). "Senidah za VICE otkriva ko je Slađana i da li planira selidbu u Srbiju". Vice (in Serbian).
  11. ↑ "Balkan Music Facts on Twitter". Twitter. 21 April 2020. Retrieved 21 April 2020.
  12. ↑ "Balkan Music Facts on Twitter". Twitter. 24 July 2019. Retrieved 30 August 2019.
  13. ↑ "Ovo je lista dobitnika regionalnih MAC muzičkih nagrada" (in Serbian). Tracara.com. January 2019.
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