Sid Bernstein
Born
Sidney Ralph Bernstein

1907
Died1993

Sidney Ralph Bernstein (1907–1993)[1] was chairman of the executive committee of Crain Communications Inc. and had previously served as founding editor and publisher of Advertising Age.

Then-23 year old[2][3] Sid Bernstein[4] was the first editor of Ad Age, and his "Con-SID-erations" column appeared until his death.[2]

Bernstein was inducted into the American Advertising Federation's Advertising Hall of Fame in 1989.[4][1]

The late Crain senior editor Fred Danzig[5][6] had described the late chairman of the executive committee as "the conscience of the business in many ways,"[2] a statement seconded by Rance Crain, "son of the founder and now president of the corporation."[1]

He authored This Makes Sense to Me: An Opinionated Editor Speaks Out.[4][7]

Career

A Chicago native, Bernstein began his career as a teen-age "office boy"[2] and messenger[1] at the company that became Crain (founded in 1916).[1][8]

He used his Con-SID-erations column to make challenges in what The Times called "outspoken and sometimes outraged tones." When he thought that shipping and handling charges are at times unreasonably high, he formed a group of college students who, as a summer project, went with him to factories and attempted to purchase items at list price. He was even challenged and was asked for an S/H fee.[9]

Personal

His undergraduate education was at University of Illinois, and his MBA is from University of Chicago.[1]

He died Saturday, May 29, 1993.[10] "Mr. Bernstein is survived by his wife, Adele, and a son, Henry."[1][11][12]

References

  1. 1 2 3 4 5 6 7 Wolfgang Saxon (May 30, 1993). "S. R. Bernstein, 86, Editor and Publisher Of Advertising Age". The New York Times.
  2. 1 2 3 4 Paul Sloan (May 30, 1993). "Sidney R. Bernstein, 86". Chicago Tribune.
  3. ↑ "Sid Bernstein". Advertising Age. June 14, 1993.
  4. 1 2 3 "Sidney Bernstein, Ad Age Chief, Dies". The Washington Post. May 31, 1993.
  5. ↑ Abbey Klassen (April 29, 2011). "Longtime Ad Age Editor Fred Danzig Dies at 85". Advertising Age.
  6. ↑ "Advertising: New Editor Appointed at Advertising Age". The New York Times. May 28, 1984.
  7. ↑ Sid Bernstein (1976). This Makes Sense to Me: An Opinionated Editor Speaks Out. ISBN 978-0872-51022-7.
  8. ↑ "G.D. Crain Jr. Dies at 88; Published Advertising Age" (PDF). The New York Times. December 17, 1973.
  9. ↑ Sid Bernstein (March 19, 1990). "When 'price' loses meaning". Advertising Age. p. 21.
  10. ↑ Weiss Hospital, Parshat NaSo. Funeral was Tuesday, Temple Shalom, Chicago.
  11. ↑ Rance Crain (June 7, 1999). "Recalling a Simpler Time". Advertising Age.
  12. ↑ Henry "Hank" Bernstein worked for Crain Communications and retired 1999.


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