Shufersal Ltd.
TypePublic company
TASE: SAE
IndustryRetailing
Founded1958 (1958)
Headquarters
Rishon LeZion
,
Israel
Number of locations
378[1]
Key people
Ori Watermann (CEO)
RevenueIncrease ₪ 13.36 billion (2019)[1]
Increase ₪ 521 million (2019)[1]
Increase ₪ 268 million (2019)[1]
OwnerPublic Company
Number of employees
17,000[1]
Websitewww.shufersal.co.il Edit this on Wikidata
Shufersal in Kiryat HaYovel, Jerusalem

Shufersal (Hebrew: שופרסל), formerly Super-Sol in English and Shufra-Sal in Hebrew, commonly known as Super-sal, is the largest supermarket chain in Israel, with a 20% market share (as of 2018).[2] The company, which was established in 1958, was the first to implement the American supermarket model in Israel[3]

As of October 2021, Shufersal had 301 stores in total, and 90 branches of Be Drugstores Ltd. The company employs 17,000 employees.[4][5] It also engages in commercial real estate.

Shufersal shares are traded on the Tel Aviv Stock Exchange, and it is a constituent of the TA-125 Index.

History

Shufersal Deal store in Talpiot, Jerusalem

Shufersal was founded in 1958 by a group of grocers from Detroit, Michigan. Nate Lurie of Southfield, Michigan was a co-Founder and served as the first Chairman of the Board. The name was originally a portmanteau of the Aramaic *shufra* שופרא, meaning "premium" and *sal* סל, Hebrew for "basket". In 2005, the company implemented a strategic growth plan, creating three supermarket categories: "Shufersal Deal", "Shufersal Big", and "Shufersal Sheli".

In early 2006, Shufersal purchased the third-largest retail chain in Israel, Clubmarket. In October 2006, the chain launched the Shufersal Credit Card. Sales turnover for the chain in 2007 totaled NIS 9,935 million.[6]

In 2009 it launched a subsidiary, Yesh, targeting the Haredi market.[7] Features of Yesh stores include products marketed to larger families, lower prices, stricter kashrut standards, and in some stores, separate hours for men and women[8][9] In 2009, Shufersal was threatened with an antitrust suit for the purchase of Clubmarket.[4]

On March 5 2023, Shufersal entered a partnership with the Dutch-French multinational retailer Spar to open at least 10 SPAR stores in Israel over the next 3 years as well as a monopoly on selling Spar-branded products in Israel.

Shufersal label

Shufersals sells more than 1,300 store brand products in its stores.[10] In 2011, the company had 59 supermarket branches in Jerusalem.[11]

Services

Shufersal also markets its products through a computerized telephone marketing center for shopping by phone, fax, or the internet. [6]

See also

References

  1. 1 2 3 4 5 "Shufersal Ltd – Financial Statements As at December 31, 2019" (PDF).
  2. ↑ מוזס, שני (2019-07-28). "משופרסל עד חצי חינם: מי מותג המזון והפארם החזק בישראל?". Globes. Retrieved 2022-07-23.
  3. ↑ "פתיחת סניף שופרסל ראשון ברחוב בן-יהודה בתל-אביב". ארכיון הסרטים הישראלי - סינמטק ירושלים (in Hebrew). Retrieved 2022-07-23.
  4. 1 2 Israel's Super-Sol faces antitrust action Yahoo News, June 1, 2009
  5. ↑ אילנית חיות (December 21, 2009). נילסן: עלייה זעומה של 0.2% בסל הקניות במשק בנובמבר. Globes (in Hebrew). Retrieved December 24, 2009.
  6. 1 2 "Supersol-Purchase". www1.shufersal.co.il.
  7. ↑ Bless the Sabbath, enjoins Super-Sol archived copy Haaretz, May 12, 2009
  8. ↑ Jerusalem Post Author: SHARON WROBEL Date: August 13, 2008 Start Page: 17 Section: Economics
  9. ↑ New supermarket chain targets haredim Sharon Wrobel
  10. ↑ "Supersol-Purchase". www1.shufersal.co.il.
  11. ↑ Consumers in the sticks are paying through the nose Archived 2011-12-19 at the Wayback Machine

Ariel Zilber song בחברה להגנת הטבע beChevrah leHaganat haTeva, pronounced "supersol"

Wikimedia Commons has media related to Shufersal.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.