Shobu Yarlagadda and Prasad Devineni
Born
Shobu Yarlagadda
Gudivada, Andhra Pradesh, India
Prasad Devineni
Vijayawada, Andhra Pradesh, India
OccupationFilm producers
Years active2010–present
RelativesKovelamudi Raghavendra Rao (Father in law for Shobu)

Shobu Yarlagadda and Prasad Devineni are an Indian film producer duo. They founded Arka Media Works, a film production company known for its works in Telugu cinema and Telugu Television Programs and Shows. Their notable productions include Vedam (2010), Maryada Ramanna (2010), the Baahubali film series (2015–2017) and Uma Maheswara Ugra Roopasya (2020). Yarlagadda and Devineni have together garnered two National Film Awards, two state Nandi Awards, three Filmfare South Awards, two SIIMA awards, one Zee Cine Awards Telugu and the Saturn Award.

Early life

Yarlagadda was born in Gudivada in Krishna District, Andhra Pradesh.[1] He graduated in Civil and Environmental Engineering from Andhra University in 1992. He went on to Texas A&M and graduated in Agricultural Engineering in 1995. For over a year and a half, he worked as an Air Resources Engineer in Greater Los Angeles Area for California Air Resources Board. In 2001 he established Arka Mediaworks with Prasad Devineni.[1]

Yarlagadda is the son-in-law of veteran director K. Raghavendra Rao.[2][3]

Career

In 2001, Yarlagadda established Arka Mediaworks; Arka means sunrays in Sanskrit. It produces television content in six languages (Telugu, Tamil, Kannada, Oriya, Bangla and Marathi).[1] He has worked as line producer for films such as Morning Raaga, and Anaganaga O Dheerudu. He was Executive Producer for films such as Bobby and Pandurangadu.[4] Prasad Devineni produced Pallakilo Pellikoothuru.[5]

Yarlagadda and Devineni serve as the board members of Arka Media Works, a film production company. They produced the two part Baahubali: The Beginning (2015) premiered at the Brussels International Fantastic Film Festival, and Baahubali 2: The Conclusion (2017) premiered at the British Film Institute,[6][7] while becoming the highest grossing Indian multilingual film franchise of all time globally with a cumulative box office earnings of approximately ₹1,900 crore (US$240 million).[8][9][10][11] The first part of the Telugu film has received the National Film Award for Best Feature Film, and got nominated for Saturn Award for Best Fantasy Film by the American Academy of Science Fiction, Fantasy and Horror Films.[12] The second part has garnered the Telstra People's Choice Award at the 2017 Indian Film Festival of Melbourne.[13] The second part, The Conclusion (2017) received the American Saturn Award for Best International Film, and the Australian Telstra People's Choice Award.[14] [15]

Filmography

Key
† Denotes films that have not yet been released
Film productions
Year Title Director Actors Language Notes
2010VedamKrish JagarlamudiAllu Arjun, Manoj Manchu, Anushka Shetty, Lekha, Deeksha SethTelugu
Maryada RamannaS. S. RajamouliSunil, Saloni Aswani Telugu
2011 Anaganaga O Dheerudu Prakash Kovelamudi Siddharth,

Sruthi Hassan,

Manchu Lakshmi

 Telugu
PanjaaVishnuvardhanPawan Kalyan, Jackie Shroff, Sarah-Jane Dias, Ali, Adivi Sesh Telugu
2015Baahubali: The BeginningS. S. RajamouliPrabhas, Rana, Anushka, Tamannaah Telugu
2017Baahubali: The Conclusion
2020 Uma Maheswara Ugra Roopasya Venkatesh Maha Satyadev, Naresh, Suhas Telugu Remake of Maheshinte Prathikaara
2021 Pelli SandaD K. Raghavendra Rao Roshan, Sree Leela Telugu

Awards

Indian Film Festival of Melbourne
National Film Awards
Nandi Awards
Filmfare Awards South
CineMAA Awards
South Indian International Movie Awards
Zee Cine Awards Telugu
Santosham Film Awards

References

  1. 1 2 3 "Shobu Yarlagadda chitchat - Telugu cinema producer". idlebrain.com.
  2. ↑ Cain, Rob. "'Baahubali' Producer Shobu Yarlagadda Explains How It Was Done". Forbes.
  3. ↑ Escobedo, Joe. "Transmedia Will Shape The Future Of Hollywood And Fortune 500 Firms". Forbes.
  4. ↑ Karnik for ZC. "Shobu Yarlagadda now producer of Prabhas-Rajamouli's film". zustcinema.com.
  5. ↑ "Press Meet - Pallakilo Pellikoothuru". Idlebrain. 19 June 2004.
  6. ↑ "Bahubali-2 To Be Screened At British Film Institute". 1 March 2017. Archived from the original on 25 December 2017. Retrieved 26 October 2017.
  7. ↑ "Baahubali 2 premiere: Queen Elizabeth II will watch it before anybody else in India?". 28 February 2017.
  8. ↑ "Bahubali 2 Becomes Highest Grosser Of All Time In Five Days - Box Office India". www.boxofficeindia.com.
  9. ↑ "Why Business Of Dubbed Tamil Telugu Not Included - Box Office India". www.boxofficeindia.com.
  10. ↑ "Top GROSS Numbers - Hindi And All Languages - Box Office India". www.boxofficeindia.com.
  11. ↑ "Is Baahubali 2 a Hindu film? Dissecting religion, folklore, mythology in Rajamouli's epic saga". May 2017.
  12. 1 2 "63rd National Film Awards" (PDF) (Press release). Directorate of Film Festivals. 28 March 2016. Retrieved 28 March 2016.
  13. ↑ "IFFM-Dangal and Baahubali won telestra peoples choice award".
  14. 1 2 "IFFM-Dangal and Baahubali won telestra peoples choice award".
  15. ↑ Dave McNary (27 June 2018). "'Black Panther' Leads Saturn Awards; 'Better Call Saul,' 'Twin Peaks' Top TV Trophies – Variety". Variety.com. Retrieved 9 January 2019.
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